“If there is no such thing as a downside, there is no such thing as a resolution, and no purpose for an organization to exist.” — Vinod Khosla

• A person’s downside can have a multi-element assemble.
• Understanding the person alone might not at all times be enough. The context is equally essential. Individuals expertise the ache at various intensities and in several methods.
• Understanding the true downside requires deeply understanding the person. Not all motivations are express. Some motivations are implicit and are hidden beneath the floor degree of consciousness. This idea is named the iceberg principle in psychology, the place solely a small portion of an iceberg (the aware thoughts) is seen above the water, whereas the overwhelming majority of it (the unconscious thoughts) stays hidden beneath the floor. Which means folks might not even concentrate on their true motivations or the foundation causes of their issues, which may make it tough for identification.
• Our minds are wired to fast options as a result of we depend on our prefrontal cotex extra. The prefrontal cortex (PFC) is the a part of the mind that’s thought to faucet into short-term reminiscence to make fast choices. Understanding actual downside requires cautious consideration of all evidences and elements that contribute to the issue.
• Typically, the true downside might require time to present itself. A snapshot view might not at all times be helpful.

• Helps folks perceive the depth of the issue and the affect of fixing it.
• Offers readability to stakeholders on the character of the issue and the objectives.
• Helps workforce to focus and creates alignment in the direction of objective.
• Reduces useful resource wastage by serving to groups pioritize and never clear up for mediocre issues.

1st (first) precept wants— what stays unchanged on a regular basis, for instance folks’s fundamental wants similar to these in Maslow’s hierarchy.

2nd (second) order pondering — what lies beneath the “Iceberg”, unstated motivation. Learn this text about what the writer found by observing folks queueing at a milkshare retailer.

Third (third)-person’s perspective — the necessity for analysis to validate downside with context. We’re liable to our assumptions and biases to type options to issues.

Advantages of the 1–2–3 Framework

First precept wants ensures intrinsic wants type the premise and the robust anchor for the issue to be solved. As an example, the necessity for folks to search for locations to remain could be extra distinguished than for individuals who wish to discover comfort in choosing their favorite yoga studio.

Second-order pondering helps us perceive or unravel contextually related motivations in order that we will handle them appropriately fairly than scratching the floor. For instance, a youngster wanting an iPhone might not essentially care a lot about its options however extra to be related to social standing and peer strain.

Third-person views similar to listening to from the customers themselves may also help to verify if the perceived downside is legitimate. As an illustration, the true purpose behind why outdated people are incapable of working financial institution teller machines isn’t as a result of they’re much less educated however as a result of their worry of on-line scams.

Utility instance

A typical ache level for smartphone customers is proscribed battery life. Customers might discover that their telephone’s battery drains too rapidly, requiring them to recharge a number of instances all through the day or carry exterior battery packs. This may be notably irritating when the person wants their telephone for important duties like navigation, communication, or work-related actions.

1st precept want — Individuals want to speak (communication is a fundamental want).

2nd-order pondering — Individuals dislike additional prices and weight of battery packs; the worry of exploding batteries.

Third-party views — Individuals are pissed off as a result of they will’t play video games on their cell phones as airways don’t enable passengers to board with battery packs