FESSURA footwear are born in Italy, within the coronary heart of the Marche hills, with the purpose of revolutionizing the world of trainers by drawing inspiration from custom and specializing in innovation.
It’s a younger, dynamic model that doesn’t merely aspire to make and design trainers, however needs to innovate in the best way it interprets and communicates fashion, transforming the method by which footwear is made.
We reached Alessio Berdini, Fessura footwear’ E-commerce & Digital Supervisor to debate the model’s unbelievable expertise.
The phrase “fessura” interprets to slit or slot in English—inform us concerning the identify, concerning the model, and what makes Fessura particular?
The identify Fessura recounts the distinctive characteristic of the CHANGE® challenge, the 1999 coach with holes by means of its sole, which grew to become the icon and inspiration of the Fessura world: an Italian phrase, for an Italian model.
Its emblem additionally completely displays each this idea and a deeper that means. In truth, the model, as by means of a ‘Fessura’, is continually looking for change, a brand new world, rewriting the current with avant-garde and disruptive concepts. The purpose is to create a union between design, novelty and expertise, by means of superior, revolutionary and patented merchandise.
Inform us a bit extra concerning the origins of Fessura footwear. How did it come to life?
The historical past of FESSURA has deep roots. Throughout the Second World Struggle, in 1950, Comm. Aldo Botticelli remodeled a grain retailer constructed within the 1700s into an industrial manufacturing unit: thus launching the industrialisation of Italian footwear.
Fifty years later, in that very same constructing, his grandsons Andrea, Giorgio and Marco Vecchiola, guarantors of the DNA handed down, based FESSURA, an avant-garde Italian model, the place vogue, design and artwork mix with new applied sciences to create timeless, high-performance and sustainable merchandise.
I perceive that there are some distinctive engineering options to Fessura sneakers—inform us about them.
FESSURA is younger and dynamic, all its staff is younger, each part is lower than 30, so it doesn’t merely aspire to make and design trainers, however needs to innovate the best way it interprets and communicates fashion, transforming the method by which footwear is made.
The FESSURA staff by no means stops, it believes in change and breathes it. IS ENERGY IN MOTION. It may be outlined because the pioneer of eco-sustainable footwear with the CHANGE® patent, of sock footwear with the SOCKSHOES® patent and of footwear for psychophysical well-being with the REFLEXSYSTEM® patent.
FESSURA’s creativeness has all the time been nourished and inhabited by the need to guard the atmosphere. Exactly for that reason, the model was the primary to scale back CO2 emissions in footwear manufacturing, discover new supplies and establish cutting-edge manufacturing processes.
The model’s purpose is to supply trendy efficiency trainers, by no means giving up on steady analysis and evolution.
What’s the quintessential piece or items from Fessura footwear? What’s the model’s signature aesthetic?
Now we have few strains, however any of them has its personal peculiarity. CHANGE® is the shoe that entails the tip buyer in its manufacture. The system devised to assemble it doesn’t contain using equipment, glue or stitching: it’s not only a product of design and vogue, however a real technological shoe.
The idea is de facto easy and, on the identical time, ingenious. The only real stays the fixed base of the shoe, whereas the higher, a meter-long elastic band, slips into the SLITS within the sole itself, permitting the shoe to be created manually and simply. Relying on their temper, the shopper shall be free to vary the colour and elegance of their footwear every time, giving free rein to their fantasy and artistic capacity.
CHANGE® may be thought-about a pioneer in footwear Eco-sustainable, as the shortage of the classical industrial building course of reduces CO2 emissions by not less than 50%.
SOCKSHOES® is the shoe that’s as snug as a sock and as secure as a standard shoe. Due to the Patent for Industrial Invention dated 2010, FESSURA is the spokesperson for deconstructed footwear, kick-starting a pattern that has turn out to be international and vastly influencing the best way footwear is designed and manufactured.
Its higher may be machined in a single piece, vastly decreasing the quantity of waste related to regular slicing and stitching strategies. As well as, the transversal and trend-savvy design makes FESSURA SOCKSHOES® appropriate for any event and is ready to provide a brand new expertise of consolation and straightforward put on due to its slip-on system.
Lastly REFLEXSYSTEM® is the system designed to supply new sensations of motion for many who wish to enhance their strolling life-style.
The key of FESSURA REFLEXSYSTEM®, Patented by Industrial Invention, is within the higher membrane and within the construction of the only real. The 4 pads inserted within the sole are in a position to take up and concurrently launch ENERGY in numerous areas of the foot in keeping with the ideas of Reflexology.
The cushions correspond to 4 areas: “MIND”, the best space of the only real positioned underneath the toes, “ENERGY”, instantly after the toes, “VITALITY”, positioned within the arch of the foot and “MOBILITY”, positioned precisely on the heel.
Are there any particular supplies or materials you want to make use of, and why?
All our footwear are extraordinarily light-weight. It’s virtually unimaginable to imagine the primary time you decide them up. That is due to the high-quality soles of XL EXTRALIGHT®️.
The formulation adopted for the REFLEXSYSTEM® pads, revolutionary and Made in Italy, is the extrabounce of XL EXTRALIGHT®️: a super-light, versatile, shock-absorbing and high-bounce materials signed by the FINPROJECT S.p.A. group.
The soles of the ROCK line are manufactured from XL EXTRALIGHT® Sustainable+, a product 51% of its formulation made with a extremely engineered technique of recovering and mixing by-products from the processing waste of the FINPROJECT S.p.A. firm’s factories.
The supplies of the footwear are primarily low-impact textiles and stretch materials. We hardly use dangerous glues and the leathers are all recycled. We’re very conscious of sustainability and respect for the atmosphere as a way to safeguard younger folks, who’re the driving power of our staff additionally of the world to return.
Are there any particular match particulars you wish to share, for our buyers to find out about Fessura footwear?
After all. Truly, Fessura footwear match fairly customary. The one ones with a distinction are the Runflex #01: as it’s a operating fashion shoe, it suits lower than regular, so we typically suggest shopping for a dimension up for this mannequin.
How necessary is “Made in Italy” to you? Is it nonetheless a marker of high quality?
Our design, concepts, expertise, are born in Italy. The supplies are Italian, however the meeting of the trainers takes place in China, within the advantageous district of Dongguan. Sadly, in all honesty, making footwear with a technological and analysis background like ours may be very tough for workshops in Italy. China is one of the best place for it!
Technical sports activities footwear should not a made-in-Italy peculiarity, so regardless that our model is totally Italian, we now have made a compromise and made them in China to make sure that our footwear nonetheless carry out at their greatest. On this case, made in Italy wouldn’t have been an element.
What’s subsequent for the Fessura line? Youngsters footwear?
We’re already experimenting with a Youngsters challenge, with some fashions that we’re distributing in chosen outlets in Italy. We are going to see if this challenge will then have the energy to be launched to most people. Essentially the most fascinating novelty, nevertheless, is definitely the brand new coach that we’re making ready and can launch on the Pitti in Florence in June.
It is going to be a trial run, constructed with one of the best of our applied sciences, and with a really modern design. It is going to be devoted to the mountains of our territory, to strengthen the hyperlink with our land and our origins. I can’t anticipate far more, however it is going to be a unprecedented novelty, so keep tuned.