After 25 years within the enterprise, 888 is launching its first ever international model marketing campaign, uniting the 888poker, 888casino and 888sport manufacturers below one inventive expression – 888 is Made to Play.

The masterbrand marketing campaign’s mission is to create unrivalled moments of pleasure that reinforce 888’s give attention to creating one of the best betting and gaming experiences around the globe.

Recipe’s high-energy 60sec TVC emphasises that the 888 model is for people who find themselves there for the play, not the pay. The movie takes the viewer into the dynamic and vibrant world of various 888 gamers and the the explanation why they play. Whether or not it’s to unwind, get excited, or unite with mates, the spirit of Made to Play is that everybody can discover most enjoyment in the best way they play. From their environment, every participant is propelled to a different stage of play the place their expertise turns into more and more thrilling throughout their poker, on line casino and sport bets.