The Augmented actuality, digital actuality, and blended actuality market measurement worldwide is anticipated to leap by greater than 220 billion USD between 2021 and 2028. Tim Cook dinner, Apple’s CEO, has mentioned that AR will someday be as vital in our on a regular basis lives as “consuming three meals a day.”
AR has additionally made its means into completely different industries, together with advertising. Actually, many individuals use AR experiences from manufacturers each day with out even realizing it, like image and video filters on social media.
When you’re questioning how AR performs into advertising, this submit will take a look at eight corporations which have used AR in modern and provoking ways in which you need to use to brainstorm and execute your individual technique. 
Augmented Actuality Examples
Augmented Actuality for Product Advertising
1. Pokémon GO
Pokemon GO took the world by storm in 2016, and it is among the most notable AR experiences.
Within the app, customers get notified of eligible Pokémon of their space and obtain instructions to seek out and catch them. Once they come throughout a Pokémon, the character is superimposed over the real-life location of the app consumer — an AR expertise.
The sport is constructed round catching the out there Pokémon earlier than anybody else can, which is why, when the app first got here out, folks would collect in teams to attempt to be the primary to seize the character.
2. House Depot
Adorning a house isn’t simple — how are you aware when you’ll really just like the yellow paint that appears lovely on-line however is likely to be too brilliant in your rest room? What if that espresso desk doesn’t slot in your lounge as you’d hoped?
In 2015, House Depot launched its Venture Colour app, which makes use of patent expertise to indicate customers what a paint coloration will appear like of their dwelling. The AR expertise considers lighting, objects, and shadows within the room, so you may see how that yellow shade will look in actual life. When you don’t belief your judgment, you can too share photographs from the app on social media to get a pal’s opinion.
House Depot isn’t the one dwelling furnishings retailer to make use of AR to create worth for his or her customers — IKEA has related AR expertise constructed into its app.
3. IKEA
IKEA makes use of AR to assist consumers take a look at and visualize merchandise in their very own house earlier than making a purchase order.
It provides a number of instruments for buyer wants, just like the IKEA Place app that superimposes to-scale fashions of furnishings in real-life rooms or the IKEA dwelling planner that helps folks construct furnishings units, like kitchen cupboards, to make sure they’re glad earlier than inserting an order.
4. Sephora
There’s a purpose many individuals don’t purchase make-up merchandise on-line — it’s inconceivable to know when you’ll just like the lip coloration or basis protection when you don’t attempt it on in-store. Sephora understands this battle and is understood for permitting in-store guests to check merchandise on themselves earlier than shopping for them, however not everybody could also be snug doing so.
For these not as snug, it provides an in-store digital try-on kiosk the place guests can see how merchandise look on themselves to make sure they’re glad.
5. StubHub
Augmented actuality lets you visualize and work together with an area — two crucial features when selecting how a lot you’re prepared to pay for a stadium seat.
For Tremendous Bowl LII, StubHub launched an AR characteristic on their cell app that allowed ticket consumers to see a digital 3D mannequin of the U.S. Financial institution Stadium and close by parking garages and concession stands. This enabled potential consumers to visualise their full expertise earlier than buying and minimized the chance of paying for a subpar seat.
StubHub’s reliance on AR solved a typical buyer drawback — as StubHub CTO Matt Swann factors out, “We’re fixing for actual ache factors, not simply tech for the sake of tech. For many individuals, it isn’t an occasion you simply present up for; it is sort of a bucket record merchandise.”
For out-of-towners, the flexibility to just about evaluate completely different seat areas provides consolation for hesitant consumers.
6. Social Media Filters
Filters are AR options that social media customers use every day on completely different apps, from TikTok to Instagram to Snapchat. Over 250 million folks use an AR characteristic on Snapchat each day, and creators on the platform have constructed over 2.5 million AR lenses.
With filters, customers merely take an image of themselves or one thing of curiosity, and a filter is superimposed over the picture, whether or not it’s a humorous pair of sun shades or altering the colour scheme of a surroundings.
AR and Experiential Advertising
7. Netflix
To market season 4 of Stranger Issues, Netflix launched an in-person experiential advertising and AR expertise referred to as the Stranger Issues Expertise. Followers go to an in-person location and take part in an immersive expertise associated to the present, the place they play video games with AR options that assist them really feel like they’re within the Stranger Issues world.
Up to now, Netflix has marketed different Stranger Issues seasons with AR experiences like Instagram filters that place customers throughout the universe, all from the consolation of their houses.
8. Pepsi
In 2014, Pepsi put in AR expertise in a London bus shelter, making it appear as if a lion, UFOs, alien craft, and different objects have been headed straight for Londoners.
The manufacturing showcased Pepsi’s playful character and offered the viewers with an distinctive expertise. Afterward, a video of the bus shelter’s AR expertise attracted over six million views on YouTube — making it one in all YouTube’s most seen promoting campaigns.
Pepsi’s marketing campaign highlights the effectiveness of AR when an organization actually is aware of its viewers. Pepsi didn’t want to make use of AR to promote its merchandise — as a substitute, it trusted its customers to understand the surreal expertise and naturally share the story with associates, creating buzz across the model.
The State of AR in Advertising
Whereas incorporating AR into advertising remains to be new, entrepreneurs can nonetheless notice how these manufacturers creatively included expertise into their advertising methods.
Finally, because the media panorama modifications and expertise will get extra superior, entrepreneurs at companies of various sizes might need extra alternatives to implement expertise. And, once they do, they will have to assume creatively and innovatively about how they put money into it.
