WooCommerce is the world’s largest commerce platform, with a market share of just about 37 p.c.

Certain, we’re not speaking Google ranges of dominance, but it surely’s 2.5 instances greater than its nearest rival and has a buyer base of greater than 3.4 million corporations. That’s spectacular, particularly given it’s competing with huge names like Squarespace and Shopify.

So WooCommerce is clearly getting one thing proper. However that doesn’t imply you’ll be able to anticipate to launch a WooCommerce retailer then sit back as the cash rolls in. You continue to have to nail your messaging.

To that finish, I dived into Drip’s overflowing e mail archive to pick XX participating, eye-catching, high-converting WooCommerce e mail examples. 

On this article, I’ll elevate the lid on what it takes to craft extremely efficient e mail advertising and marketing campaigns on your WooCommerce retailer, together with tips about:

• Driving buyer motion by behavioral emails
• Utilizing follow-up e mail campaigns to spice up buyer orders
• Constructing a loyal viewers by ESG messaging

Sounds good? Then let’s get into it…

 

1. Showcase Again-in-Inventory Merchandise

One of the best advertising and marketing is commonly devilishly easy.

Again-in-stock emails are a traditional instance. You promote a product that’s so standard, it offered out fully. So it is smart to inform individuals about it.

When merchandise get tremendous standard, an absence of inventory can turn into nationwide information, like when White Claw revealed it was struggling to satisfy demand for its eponymous laborious seltzer.

However you don’t have to be interviewed by CBS to capitalize on excessive demand on your hottest merchandise. As a substitute, you’ll be able to merely ship a back-in-stock e mail, identical to lingerie model ThirdLove:

This tactic works effectively as a result of it leverages the product’s shortage. 

If shoppers know an merchandise is more likely to promote out quick, they’re extra more likely to take motion. Why? As a result of we people can’t stand lacking out on an excellent factor.

ThirdLove makes this e mail much more compelling by including an above-the-fold low cost code for first-time patrons:

Providing a 20 p.c low cost on a hard-to-buy product? That’s a recipe for assured gross sales.

2. Immediate Motion With Behavioral Emails

Each ecommerce firm desires to supply the absolute best buyer expertise.

More and more, this implies delivering personalised experiences. As many as 36 p.c of buyers—rising to 43 p.c in households incomes $100,000+ a 12 months—consider retailers ought to do extra to personalize the shopper expertise, based on Forrester Analysis.

Manufacturers are effectively conscious of this. But the overwhelming majority are nonetheless falling quick, with analysis from Bluecore revealing that simply 12 p.c of shops consider they’re really good at delivering personalised experiences to clients.

In fact, admitting you have got an issue is step one to fixing it.

Probably the greatest methods to create tailor-made experiences on your viewers is to ship behavioral emails. These are automated emails which might be laser-targeted to particular person clients based mostly on how they work together together with your merchandise and content material throughout a number of channels, out of your social media accounts to your web site.

The Frye Firm clearly understands the worth of behavioral emails, routinely utilizing them to share personalised product suggestions based mostly on clients’ searching historical past: 

It’s not laborious to see why one of these e mail is so impactful. The client who obtained the above e mail clearly preferred that tasteful pair of brown mules sufficient to click on the product web page. 

There might be any variety of the explanation why they didn’t purchase instantly. A delicate nudge—within the type of a well-time behavioral e mail—might be all of the persuasion they require to transform.

And simply in case the shopper in query has completely gone off the thought of proudly owning that individual product, The Frye Firm provides a bunch of different “handpicked” merchandise, every carrying a big low cost:

 

3. Present Appreciation for Prospects With Birthday Emails

Let’s be trustworthy: all of us prefer to really feel appreciated.

Principally, we would like our family members and colleagues to understand us. But it surely’s additionally good when our favourite manufacturers take the time to succeed in out and thank us for our loyalty.

In fact, you clearly recognize your clients. With out them, you actually wouldn’t have a enterprise. However what’s one of the best ways to present it?

One easy however efficient tactic is to ship automated birthday emails to clients, like Anthropologie does right here:

Are we actually gained over by manufacturers remembering our dates of beginning? Analysis suggests the reply is a powerful sure. 

Based on in-depth (if barely outdated) evaluation from Experian Advertising and marketing Companies, birthday emails outperform promotional emails throughout nearly all e mail advertising and marketing metrics, delivering:

• 481 p.c greater transaction charges
• 342 p.c greater income per e mail
• 179 p.c greater distinctive click on charges

The one metric they don’t overperform on is common order worth—seemingly as a result of most birthday emails embrace some form of low cost.

Nonetheless, there’s an apparent flaw with birthday e mail campaigns: many people prefer to make plans for our birthdays. And people plans hardly ever contain checking our e mail inboxes.

For that purpose, it pays to observe up your on-the-day birthday e mail with a reminder e mail a day or two later, identical to ASICS does right here:

This tactic pays dividends, with Experian’s analysis displaying that birthday reminder emails ship charge will increase of no less than 20 p.c throughout open charges numerous metrics—together with open charge, common order worth, and common income per e mail—versus the unique birthday e mail.

4. Increase Orders With Observe-Up Emails

Observe-up emails shouldn’t be reserved on your once-a-year birthday e mail campaigns.

Take into consideration your clients. Assume how busy they’re. What quantity of your viewers shall be checking your inbox on the actual time you ship an e mail?

In the event that they don’t see it instantly, there’s a robust probability it’ll find yourself buried beneath 30 different unopened emails, by no means to be clicked.

For that purpose, it pays to ship follow-up emails any time you’re working an necessary e mail advertising and marketing marketing campaign. Figures from Omnisend display the advantages of this method, revealing {that a} three-step e mail collection ends in…

• 90 p.c extra orders for welcome emails
• 75 p.c extra orders for buyer reactivation emails
• 63 p.c extra orders for deserted cart emails

…when in comparison with simply sending a single e mail.

Mavi Denims makes use of this tactic to remind clients about limited-time reductions:

As soon as once more, this method is straightforward however efficient. In the event you’re providing a pretty promotion, it stands to purpose that clients will need to hear about it. So give them the most effective probability of seeing your message by sending no less than one follow-up e mail.

Nonetheless, there’s a fantastic line between following up and bombarding your viewers with a number of undesirable messages.

It’s completely fantastic to ship a follow-up e mail or two to remind those that your Black Friday sale is coming to an finish, or that your newest must-have product has simply hit the market.

Simply don’t overdo it. In the event you observe up on something and all the things, your viewers is shortly going to tune out, lessening the influence of future follow-up campaigns.

5. Exhibit Your ESG Credentials

Not all WooCommerce e mail examples must be overtly sales-oriented.

Certain, you’ve bought income targets to hit. However bear in mind, lots of people in your mailing listing signed up as a result of they like your model. They get pleasure from your messaging, worth your merchandise, and need to be taught extra about what you do.

Particularly, many need to discover out what you’re doing round environmental, social, and governance (ESG)-related points.

Environmental components have turn into more and more necessary to shoppers within the wake of the pandemic. Based on Mastercard, 62 p.c consider it’s now extra necessary than ever for corporations to behave in a extra sustainable, eco-friendly method.

Importantly, your clients don’t simply need you to behave extra sustainably; they anticipate you to assist them make extra sustainable selections too. Analysis from insurance coverage firm Zurich discovered that 75 p.c need organizations to allow them to be greener—each when making a purchase order, and across the selections they make extra usually.

One of the vital tangible methods to display your ESG credentials is thru your product packaging, as a result of it’s a bodily factor. 

If it’s stuffed with single-use plastics, clients are going to note (and so they’ll seemingly be disenchanted). On the flip facet, in case you’re taking steps to scale back the environmental influence of your packaging, it is best to undoubtedly shout about it, like enterprise card firm Moo does on this e mail instance:

One phrase of warning on this method: in case you say you’re going to do one thing eco-friendly, you’d higher observe by with actual actions.

In an Ipsos survey, 34 p.c of shoppers revealed that they had researched manufacturers to make sure they’re assembly their sustainability commitments. In the event you fall quick, don’t anticipate them to stay round.

6. Level Prospects Towards Trending Merchandise

If you work in ecommerce, it’s your job to remain updated with all the newest developments in your area of interest.

It’s secure to imagine that the majority of your clients don’t have ecommerce jobs. They’re not being paid to maintain a finger on the heartbeat of recent tendencies in trend, tech, or magnificence. 

Consequently, it’s simple for them to lose monitor of what’s scorching (and what’s not). So it’s no shock that analysis from Emarsys revealed nearly one in 5 US shoppers really feel overwhelmed by selection, whereas one in 10 have backed out of a deliberate buy as a result of they had been introduced with too many choices.

For that purpose, it pays to level your viewers within the path of the newest must-have merchandise, like Glossier does right here:

This e mail works so effectively as a result of it’s not simply saying: “Right here’s an enormous listing of all our new releases, please purchase them.”

As a substitute, it provides a well timed hook—on this case, the cooler temperatures of the autumn season—to make its messaging extra related, actionable, and useful to clients.

7. Encourage Prospects to Refer Mates & Household

In the event you’re not already working some form of referral program, you’re lacking out.

Reality is, shoppers are way more conscious of suggestions from actual individuals. Based on Matter Communications, 61 p.c are more likely to belief suggestions from a good friend, member of the family, or influencer on social media, whereas simply 38 p.c are more likely to belief suggestions from manufacturers.

However referrals aren’t simply an efficient option to develop your buyer base; additionally they allow you to attain the correct types of consumers. One examine found that referred clients:

• Are extra loyal
• Generate greater revenue margins
• Present a better buyer lifetime worth

Wish to hear the most effective information? Referral applications are tremendous simple to determine. You possibly can simply share an e mail encouraging clients to refer their buddies—that’s all there may be to it. 

Cruelty-free skincare model Frank Physique will get it proper on this referral e mail instance:

I like how this e mail retains issues easy. There aren’t any sophisticated phrases and situations right here—simply the promise of a €15 credit score for each the referrer and the shopper they refer. 

WooCommerce + Drip = Extra Loyal Prospects

WooCommerce provides entry to a near-infinite provide of buyer information.

Drip brings that means to all these figures, serving to you perceive how loyal your clients are—and what meaning on your backside line.

We make it simple to search out buyers who’ve simply found you, or made their first buy, or taken a stable step towards loyalty by inserting their second order.

That helps you outline the sorts of experiences which might be almost certainly to resonate with high-value clients, permitting you to do extra of the stuff that works.

However don’t simply take my phrase for it. See for your self by beginning your 14-day free trial.