Editor’s Word: Touring house from IIEX Europe gave me ample time to learn recaps of the occasion shared by way of LinkedIn. Thanks to everybody who took the time to take action. Every recap each informs those that missed the occasion and extends the training for these in attendance. With this objective in thoughts, I requested Cecilia Sylvan Martin if we might repurpose and republish her recap specifically, because it resonated with me and touched upon lots of the issues I’ve been studying. Additionally, I encourage every of you to search for the recaps on LinkedIn (by looking for iiex and iiexeurope) and be a part of the dialog happening over there. The occasion is likely to be over however the perception innovation alternate continues!
1. Range: inclusive advertising and marketing can change issues for the higher!
Love how the #AbsolutALLY marketing campaign contributes to driving optimistic change for the LBTQA+ communities in India. We’re at a tipping level for variety being not nearly altruism, however essential for manufacturers to interact with shoppers who’d more and more stroll away from manufacturers not referring to their values.
2. Generative AI: the brand new child on the block: a pal or foe?
Properly, nicely, nicely. The speak of the city.
Whereas outdoors the trade, key figures in AI (resembling Elon Musk) known as for coaching of AI programs to be suspended amid fears of a risk to humanity, at IIEX we mentioned how we might undertake AI and machine studying, and work with it as a instrument to help us when uncovering human insights, not substitute us.
3. Large Knowledge: let’s not go away human empathy behind
Within the age of Large Knowledge, it’s essential to keep in mind that persons are greater than knowledge factors. As a Quallie, I’ve typically felt the truth of human behaviors are not noted of the equations at occasions.
I’m not a luddite, however what got here clear to me all through the convention is how necessary human connections are in understanding folks. With out empathy, it’s arduous to create manufacturers that resonate and construct belief.
4. What actually issues when the air raid sirens name
I typically say to myself ‘this isn’t life or loss of life’ when we now have hiccups throughout area work. Nevertheless, listening to Oksana Pleskova speak about classes she realized in Ukraine was a watch opener:
“We’ve grow to be obsessive about expertise, however think about sitting in candle gentle when air raid sirens name. There are solely two issues to contemplate: digging deep into shoppers goals and protecting respondent secure.”
5. Shoppers do actually need all of it!
Agile (DIY) is right here to remain. At occasions, it allows analysis that will in any other case not occur. However not on the expense of high quality … high quality continues to be a key driver.
Agile analysis (and automation) additionally frees up time and finances for the massive strategic tasks. Win-win!
6. ‘Sticks’ as a lot as ‘Carrots’ to nudge folks to vary behaviors
Customers additionally need all of it. And, the ‘say-do’ hole is actual. We should always use behavioral science to make issues straightforward for shoppers to make higher decisions.
Ought to we additionally make it tougher (or much less palatable) to make unsustainable decisions, by calling out the baddies? If that’s the case, are firms prepared for that?!
7. Innovation Sprints: crew work makes dream work
Beloved to see how Nestle & Novartis are embracing Lean Begin Up strategies into their innovation processes. Particularly since design considering and innovation sprints are near my coronary heart and day job!
A key reminder for me is how necessary it’s to contain key stakeholders all through: get senior buy-in from the beginning, then have common verify ins with gatekeepers and shoppers to co-create, pivot and construct concepts.
