It in all probability comes as no shock that the automotive trade is dominated by males. From auto physique technicians to racecar drivers, the male presence on this area is unimaginable to disregard. 

Final week we launched our extremely anticipated case research with the long-lasting tire model Michelin. Right here at Traackr we’re dedicated to highlighting fascinating girls in influencer advertising. So, for this specific launch, we need to spotlight a few of our favourite feminine car-aficionados world-wide. 

Listed here are 7 that stand out amongst the group (of males):

The Luxurious Automobile Tremendous-Influencer:

Alexandra Hirschi aka SuperCarBlondie might be probably the most widely-recognized feminine automotive influencer. She’s an Australian VIP influencer with over 7 million extremely engaged followers world-wide, based mostly in Dubai (however with a giant US following!) Alex is understood for posting movies and photographs of insanely luxurious automobiles. Alex has her personal TV present known as “Automobile Crews” and is broadly thought-about one of the influential girls within the Arab world (deemed #1 by Esquire in 2018.) Her on-line performances associated to automotive content material are fairly spectacular: within the final 6 months she’s earned: 26.2M in engagement, 884M of video views and 688M of potential attain. Is she rising the gross sales of the 13.2 million greenback Bugatti Centodieci? Who is aware of, however she’s positively encouraging fellow automobile lovers to dream slightly larger. 

The Instructor:

Patrice Banks is CEO of Woman’s Auto Clinic whose mission is to encourage girls to restore their very own automobiles. This began when she tried to discover a feminine mechanic on-line, and was as an alternative directed to a sequence of inventory pictures of girls engaged on automobiles in bikinis. Regardless of having a profitable profession working for Dupont (a chemical firm), she left to pursue work educating different girls concerning the automotive trade. Her motto is “in case you can’t discover a feminine mechanic, turn out to be one!” Her Philadelphia clinic brilliantly supplies mani/pedis whilst you wait to your automobile to be mounted. She evokes her 18k followers day by day, and I extremely advocate her TEDx Speak. 

The Racer:

Sophia Floersch is a Germany-based racecar driver, a mid-tier influencer and a complete badass. She communicates primarily in English, although her viewers is 42% German. Whereas Sophia describes herself as a “regular woman”, this 19 12 months outdated girl is extremely achieved. She is obsessed with automobiles and is already a acknowledged athlete at such a younger age. Regardless of being in an trade dominated by males, Sophia is fearlessly female. She doesn’t draw back from posting photographs on social media in make-up or swimsuits. Within the final 6 months, individuals engaged with Sophia 2.74 million occasions, leading to a wholesome engagement fee of 4.5%– if social media had been a race, Sophia would positively be profitable.

The CrossFitter:

Crossfit Athlete Lauren Fisher has over a million followers, however she is a lot greater than a fitstagrammer. She’s a 7x CrossFit Video games Athlete (a giant deal) and one of the in style health influencers on the web. Regardless of this, she’s fairly selective about who she companions with– averaging just one disclosed paid publish per 30 days. Of the 33 occasions she’s talked about #advert on her profile, 11 of these posts tagged Jeep— clearly her favored companion. Jeep tends to companion with skilled athletes and adventurers, and we will’t consider somebody who embodies that spirit greater than Lauren. 

The Drift Queen:

UK influencer Becky Evans is obsessive about automobiles, and has turned her ardour into a formidable profession. At simply 26 years outdated, Becky has already spent twenty years gaining expertise within the automotive trade. Although her viewers is 91.3% male (wow), her highest performing movies are literally geared in the direction of girls, along with her “Ladies Information To ____” sequence, the place she explains the professionals and cons of assorted automobiles. Her spectacular social media profession has led to a collaboration with Redbull and a gig because the host of the net present Drift Queen. It began when Becky started posting photographs of herself engaged on her classic automobile. Based on her, the web was shocked to see a younger woman with a classic automobile. Her movies are cheeky, informative, and completely price a watch. Although she’s nonetheless an up-and-coming mid-tier influencer, she has a 6% engagement fee, a powerful UK + US following, and a vivid profession forward of her. 

The Adventurer:

Karen Ramos aka @naturechola is a Mexican journey influencer dwelling in Santa Barbara. If you wish to be painfully envious of another person’s life, I extremely advocate shopping her Instagram profile. Karen loves nature, tenting, and splits her time between the seaside and the mountains. Not a nasty life. Subsequently it in all probability comes as no shock that she’s additionally a Honda companion. Along with @hondalatino, Karen took a street journey round California that she documented on Instagram. She makes use of her platform to speak about psychological well being, racial bias and the setting. With an enormous engagement fee of 12.5%, she has an exceptionally loyal following that makes her a dream companion for manufacturers seeking to work with micro influencers.  

The Gamer:

As a Canadian gamer dwelling in LA, Sonja Reid aka @OmgitsFireFoxx is perhaps most well-known for being a gaming influencer, however her passions aren’t restricted to reside streaming. Alongside her partnership with Twitch, Sonja collaborates on sponsored posts with Karma Automotive, a Southern California car producer. Her following consists principally of single white males based mostly in america, which isn’t notably stunning given her experience. Sonja was working in retail in 2013 when she joined Twitch. In January 2014 she began partnering with the model, and by that summer season was capable of give up her job to stream full time. By 2015, she grew to become probably the most adopted feminine consumer on the platform. In 2016, she was listed as Forbes’s 30 beneath 30. Now that she’s price an estimated 16 million {dollars}, it makes excellent sense that her affinity for automobiles would evolve into one other stream of on-line income. 

For extra premium automotive influencer advertising content material, checkout our Michelin Case Research!