Many entrepreneurs have flirted with the concept of making an attempt TikTok, however sure misconceptions have stood in the best way.

For example, is not it only a platform for teenagers? Particularly, teenagers who lip-sync?

To assist curb the confusion, we have rounded up a listing of widespread TikTok myths that will help you resolve whether or not it deserves a spot in your marking roster. Let’s dive in.

Delusion 1: TikTok’s viewers is just too younger.

Manufacturers mistakenly assume that TikTok is only for teenagers and younger adults. Though it initially exploded in recognition with the Gen Z crowd, TikTok is rapidly “rising up.” In reality, 36% of TikTok customers in 2021 have been between 35 and 54 years outdated, a ten% enhance from the 12 months earlier than.

On high of that, 50% of Millennials report visiting TikTok within the final three months, together with 38% of Gen X-ers, in keeping with HubSpot’s 2022 Customers Developments Report. We predict these numbers will proceed to rise as TikTok cements itself as a mainstream social platform.

Delusion 2: TikTok is only for lip-synching and dancing.

Whereas some of these movies actually exist on TikTok, it is solely the tip of the iceberg. As its viewers has grown extra numerous, so too has its content material.

These days, you will discover movies that hit nearly any area of interest. For instance, among the hottest TikTok classes embody cooking recipes, magnificence tutorials, health routines, life hacks, and even pet movies. This additionally means TikTok can work for a wide range of manufacturers throughout completely different industries.

For instance, Ryanair, a European airline, is a fan favourite on TikTok with nearly two million TikTok followers. DuoLingo, a language studying app, is one other favourite with over 4 million followers. Then there’s Purple Bull, a preferred vitality drink, with nearly 7 million followers. These are wildly completely different manufacturers, from completely different industries, which have constructed a wholesome viewers on TikTok.

Curious which manufacturers are successful on TikTok? Try this useful information to get impressed.

Delusion 3: In case your model is “severe,” TikTok is not for you.

TikTok has a popularity for being quirky — but when your model is on the intense facet, do not let this scare you away. As a substitute, attempt approaching your model from a unique angle.

For instance, check out Planet Cash, an NPR-backed podcast that covers complicated matters in regards to the economic system. Not essentially the most entertaining subject on the earth, proper? But, it is raked up nearly 750,000 followers.

From gentrification to mortgages, no subject is just too severe for Planet Cash to sort out with a humorous spin. Want convincing? Check out the next video that asks, “Is free transport actually free?”

If you happen to really feel your model is just too “severe” for TikTok, take a word from Planet Cash and strategy your model — and the content material you create — from a unique lens. On the finish of the day, it is about sharing worth and delivering it in an interesting method — and that is a aim nearly any model can attain.

Delusion 4: You want a variety of followers to go viral.

On TikTok, anybody can go viral. Even accounts with a handful of followers can spark tens of millions of views on an ideal video.

Its viral nature is a direct results of its algorithm. How does it work? The algorithm pinpoints customers that will get pleasure from your content material based mostly on their earlier watch historical past, hashtag searches, and present location. Then, it’ll push your video to their feed. If sufficient folks have interaction with it, the algorithm will share it to much more folks. Subsequent factor , you could have a viral hit.

This is an instance: suppose you publish a video of your self climbing a mountain. The algorithm reveals your video to customers who reside close by, in addition to those that lately looked for climbing trails on the platform. It notices lots of people “liking” and commenting on the video, so it shares it to extra customers.

Lengthy story brief, in the event you’re anxious you will not get any traction on TikTok, it is useful to do not forget that the algorithm is in your facet, enabling you to succeed in extra folks exterior of your rapid followers.

Delusion 5: As a result of TikTok movies are shorter, customers are much less engaged.

TikTok is thought for its brief, bite-sized content material. Nevertheless, this creates an phantasm that customers do not spend a lot time on the platform.

Fortuitously, this could not be farther from the reality. In reality, TikTok has an common consumer session of 10.85 minutes, far exceeding every other social media platform. On high of that, customers within the U.S. open the TikTok app 8 occasions a day on common.

Delusion 6: TikTok is a fad.

Will TikTok meet the identical destiny as Myspace and Tumblr? Whereas it is too early to name, I might argue that it does not actually matter.

For one, short-form video is dominating the social media panorama. If TikTok meets its demise, customers will nonetheless crave this content material. The viewers might leap to a brand new platform, or migrate to an current one. Both method, you continue to must know create participating, snackable content material — and TikTok is the main platform to hone this talent.

Second, in the event you construct your model accurately, no rise or fall of a single platform will topple it. If you happen to construct a powerful neighborhood round your model, it’ll develop into unshakeable. However with a view to do that, you should go the place your viewers is — and, for proper now, that may be TikTok.

Again To You

Let’s finish with one ultimate delusion: it is too late to affix TikTok.

That is unfaithful, particularly in case your viewers is energetic there. Additional, its excessive engagement charges, stellar development potential, and highly effective algorithm can take your digital advertising and marketing to the following degree. That mentioned, time is of the essence. Manufacturers that set up a presence on TikTok now can keep forward of the curve.