In an ever-changing and aggressive streaming world, media firms are vying for shopper consideration like by no means earlier than. Fortunately, you most likely have already got a strong instrument to drive viewer acquisition and engagement — your app. Customers who obtain your app are more likely to change into extremely engaged, loyal viewers. However how do you seize consideration and get new viewers into your app?
Listed below are six techniques that will help you drive app adoption and engagement:
1. Customized banners drive customers from net to app
Internet search is the main means cell customers discover manufacturers and sought-after content material. Whereas the very best experiences for media and streaming are likely to — or solely — exist in apps, this imbalance really supplies an enormous alternative to amass and direct net customers to your app the place engagement is larger and customers are extra precious.
Internet banners alone could be extremely efficient for educating customers on app advantages and guiding visitors to your app. However should you’re trying to step up your sport, contextual messaging drives even stronger conversions.
As seen above, Department permits A&E to drag in present titles from its net web page to customise the copy of its Journeys banner. This creates a dynamic Journey for a extra customized really feel.
The CW Community showcases customized creatives for every present web page and makes use of a full web page Journeys interstitial. Video content material have to be streamed within the app, and Department Journeys make that pathway as seamless as attainable.
And naturally, customers getting into the app through a Journeys banner might be deep linked to the content material they have been initially viewing on the internet!
2. Emails deep hyperlink app customers
Customers who (a) have your cell app and (b) work together along with your emails signify a extremely engaged and precious viewers. From our analysis, the vast majority of advertising emails at the moment are opened on a cell gadget, so deep linking is essential for maximizing the potential of e-mail as a advertising channel.
Whether or not you’re sending a promotional e-mail, an engagement message, or triggered and customized content material, a fluid expertise supported by e-mail deep linking is the expectation.
Headspace sends app customers on to the promoted content material in its app, decreasing friction and growing engagement.
Department solves the email-to-app hole by integrating with e-mail service suppliers (ESPs) to supply dependable linking and attribution for each set up and down-channel conversion. Deep linking helps flip e-mail into a strong channel to drive each app engagement and backside line outcomes.
3. Deep hyperlink from owned social media accounts
Social media is a largely untapped market in your app. Deep linking exterior the partitions of social media platforms and their in-app webviews could be fairly troublesome to grasp. Department hyperlinks care for that, leaving you a inexperienced pasture for app promotion.
Department hyperlinks could be scaled throughout social channels to route customers from content material in a social submit to that very same content material inside your app. For instance, dDone proper, deep linking can do wonders for an natural social acquisition technique.
There are two key kinds of placements to think about on social media:
- Branded hyperlink in bio. This evergreen placement is a straightforward win.
2. Posts and Tales. This can be a nice alternative to order a daily social submit to spotlight your app’s options. It’s additionally an opportunity to introduce deep linking to content material you’re already selling.
4. QR codes and SMS increase app downloads from TV
With the rise of linked TV (CTV) and over-the-top (OTT) apps, chances are high your media firm has a digital presence on these platforms. Whereas TV-to-app might seem to be a stretch to amass customers, QR code utilization coupled with OTT app performance has made this extra attainable than ever.
QVC considers distance to strategically place its QR code throughout its Reside program. This encourages customers to scan and obtain the QVC app from the consolation of their sofa!
Inside its OTT app, QVC lets customers ship an SMS hyperlink to view merchandise on their cell units. Customers are additionally inspired to make use of their telephones as a buying assistant whereas viewing the Reside program.
Department gives best-in-class QR code linking and analytics assist that can be utilized to assist energy your SMS campaigns by the usage of Department Hyperlinks.
5. Referrals increase user-to-user engagement
How typically do you hearken to a music or watch a present and immediately consider that one good friend who you understand will really feel the very same means?
Having a seamless pathway to sharing is important. A cell linking platform like Department supplies the correct hyperlink matching essential to allow user-to-user sharing.
A shared piece of content material has a a lot larger activation potential than different types of content material distribution. In any case, in case your good friend took the time to ship one thing to you, it have to be good.
6. Deferred deep linking from adverts drives larger conversions
Have you ever ever seen one thing intriguing featured in an advert and gone by the method of downloading the required app solely to be dropped on the homepage? In different phrases, you bought misplaced. Irritating, huh? We agree. Deferred deep linking by set up is a Department core competency. Delivering the anticipated content material is a no brainer and assured to drive larger conversion charges. Many firms we work with optimize on conversions fairly than solely installs so clearing a path for the consumer to motion is important.
Construct a greater UX and drive conversions
Deep linking shoppers from adverts, emails, social media, and shares won’t solely construct a greater consumer expertise designed to thrill your customers. It should additionally drive app installs, increase conversions, and, finally, create loyal, long-term viewers. In a world the place shoppers have so many selections for what to look at, making it simpler for them to interact with your app is an unmistakable step. Department’s main Cell Linking and Measurement platforms assist streaming firms optimize and attribute conversions.
