Loyalty rewards

On this electronic mail, solely for ‘VIP’ members, which is Lodge Chocolat’s loyalty scheme, Lodge Chocolat have partnered with the model thortful, who ship greetings playing cards designed by unbiased creators. By partnering with thortful, Lodge Chocolat are providing one thing completely different to their VIP members. By providing one thing they don’t promote, it feels extra priceless than a reduction code or free reward, it’s actually tangible for the client.

Partnerships like this may work nice for each events, on this case, using a vacation comparable to Mom’s Day which is synonymous with sending a greetings card is a unbelievable pairing which provides worth and makes these VIP members really feel appreciated. The 2 manufacturers aren’t in competitors as they promote completely different merchandise, however their merchandise praise one another – it’s the right partnership.

The marketing campaign additionally showcases some merchandise, a spend and save supply, and provides the choice to choose out of future Mom’s Day emails. It’s received all of it.