Beverage gross sales rose throughout the COVID-19 pandemic, however it is going to be tough for beverage corporations to copy the record-setting features of 2020.
The beverage business faces a wide range of challenges together with provide points, rising costs, and the mature nature of many beverage classes, in response to the report U.S. Beverage Market Outlook 2021 by Packaged Information, a number one market analysis agency and division of MarketResearch.com.
Within the report, Packaged Information describes six high beverage traits that accelerated throughout the pandemic and are anticipated to realize much more traction sooner or later.
1. Dairy-Free and Plant-Primarily based Options
Dairy-free, plant-based different drinks kind a rising area of interest that continues to take share from conventional dairy drinks. Though dairy alternate options have been developed for vegans, the market now targets a broader vary of customers together with flexitarians and omnivores who’re involved about their well being, animal welfare, and local weather change.
At the moment, almond milk dominates this phase, however oat milk is rising quick. “The most important challenges and alternatives lie in delivering the style and texture of dairy milk together with dietary and dietary profiles that match or exceed it,” in response to Packaged Information.
2. The Subsequent Wave of “Higher-for-You” Drinks
“Higher-for-you” drinks function clear labels, pure substances, much less sugar, fewer energy, and caffeine alternate options. Merchandise with these qualities have been in excessive demand, and the pandemic solely heightened folks’s concentrate on wellness, immunity, and stress discount.
The following wave of “better-for-you” drinks highlight substances which have perceived well being advantages comparable to superfoods, probiotics, prebiotics, antioxidants, nutritional vitamins, minerals, botanicals, adaptogens, and protein. This pattern is impacting each beverage class, notably tea and kombucha, vitality and sports activities drinks, and bottled water.
3. Sugar Discount
Extra customers are working to scale back their sugar consumption, driving beverage-makers to launch new, reduced- or no-sugar varieties. Soda, juice, vitality drinks, and RTD tea producers have all jumped on the bandwagon. Current product examples embody Dr Pepper Zero Sugar, MTN DEW Zero Sugar, Higher Juice, Purple Bull Sugar Free, Monster Power Zero, and Brisk Zero Sugar Lemon.
4. Hybrid Drinks
Beverage corporations typically develop new merchandise by mixing one of the best qualities of various drinks and blurring the traces between product classes.
For example, vitality drinks more and more embody electrolytes and promote hydration, whereas sports activities drinks include caffeine and different stimulants. Glowing waters might include caffeine from tea and taste from juice, as seen in Ocean Spray Wave. Sodas might cross over into espresso—take Coke with Espresso as one instance.
5. CBD Drinks
CBD is one other ingredient to observe. Though the FDA has not accepted using CBD in meals and drinks bought in interstate commerce, some entrepreneurs are bringing merchandise to market. Molson Coors not too long ago launched Verywell, a line of glowing waters with hemp-derived CBD and adaptogens, via a subsidiary. The drink is barely out there in Colorado.
6. Extra Sustainable Packaging
Whereas beverage traits are sometimes pushed by what’s inside a drink, the bundle itself is one other crucial aspect that’s more and more high of thoughts.
In accordance with Packaged Information, single-use plastic packaging continues to be the main concern and problem for beverage producers. All the foremost beverage corporations have pledged to part in bottles constructed from recyclable, compostable, and biodegradable supplies by particular goal years within the close to future.
As well as, many beverage producers have been transitioning a few of their plastic packaging to 100% PET plastic, which has a decrease carbon footprint than virgin PET.
The place to Study Extra
For extra details about beverage business traits and to entry extra in-depth beverage market analysis, make sure to try these current stories from Packaged Information:
About Packaged Information
Packaged Information publishes market intelligence on a variety of client market matters, together with client demographics and shopper insights, client monetary services and products, client items and retailing, and pet services and products. Packaged Information additionally gives a full vary of customized analysis providers. Reviews could be bought at our firm web site and are additionally out there via MarketResearch.com.
