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Activewear traits have taken off within the final 12 months, for each sensible use and in vogue. Manufacturers like Adidas have had their activewear emerge as among the most coveted items that each energetic influencers and fashionistas have featured of their content material.
Under we share an evaluation of six activewear traits which have emerged inside the final yr. Additionally, try our newest State of Influencer report in case you are searching for additional insights on influencers, advertising methods, and model success tales to beef up your influencer program.
All knowledge under compares Apr 2021 – Mar 2022 vs Apr 2022 – Mar 2023, to be able to get a full year-over-year comparability.
6 Activewear Developments for Your Influencer Program
Tennis skirts are on the rise
Whereas exercise skirts and clothes have been growing in reputation over the previous few years, many count on these seems to be extra tennis-inspired in 2023. The development has been quickly gaining steam.
Content material mentioning tennis skirts throughout all platforms, YoY comparability:
- +47% energetic influencers
- +52% mentions
- +40% video views
Flared leggings/yoga pants
Whether or not you name them flared leggings or yoga pants – the terminology has been a scorching debate – the wide-legged ‘70s-looking silhouette is making a giant comeback! Prior to now 12 months, mentions and video views have been climbing. The manufacturers talked about essentially the most typically in high-performing posts have been Aerie and Lululemon.
Content material mentioning flared leggings/yoga pants throughout all platforms, YoY comparability:
- +46% mentions
- +68% video views
The One-Piece affords variation
Activewear fans are embracing the one-piece, with variations starting from full-length bodysuits to biker unitards. Content material mentioning bodysuits, unitards, and jumpsuits throughout all platforms, YoY comparability:
- +18% mentions
- +145% video views
Sustainable activewear with recycled nylon
Youthful shoppers care about sustainability, and types are experimenting with new methods of matching that power by utilizing extra plant-based materials. Some of the standard of those activewear materials proper now could be recycled nylon.
Content material mentioning recycled nylon throughout all platforms, YoY comparability:
- +26% energetic influencers
- +22% mentions
- +85% video views
Adidas Sambas are must-haves
Over the second half of 2022, the traditional Adidas Sambas sneakers have been seen in every single place, with many hailing it because the “it” sneaker of 2022. Over the previous 12 months, mentions, engagements, and video views have skyrocketed. And its reputation exhibits no indicators of slowing down, with extra mentions in March 2023 than another month in 2022.
Content material mentioning Adidas Sambas throughout all platforms, YoY comparability:
- +1,496% mentions
- +2,672% engagements
- +3,271% video views
Mountain climbing footwear/path runners in streetwear
One other activewear development talked about by main vogue publications has been mountaineering footwear, for each sensible use and streetwear fashion seems. One model that’s anticipated to profit essentially the most from this development is Salomon, whose path runners have emerged as some of the standard decisions.
Content material mentioning mountaineering footwear/path runners throughout all platforms, YoY comparability:
- +21% mentions
- +116% activated influencers
- +165% video views
Keep in mind to take a look at our newest State of Influencer report in case you are searching for additional insights on influencers, advertising methods, and model success tales to encourage your influencer program!
