5W may be very excited to share that now we have launched a brand new digital company, HOW, which is a wholly-owned subsidiary of the 5WPR household.

After 20 years of delivering finest at school communications and built-in companies to purchasers throughout the B2B and B2C panorama, the company is launching HOW as an extension of its current digital crew. HOW might be a full-service digital company dedicated to dedicated to radical accountability and the concept HOW you do something means all the pieces. 

An extension of the 5W model, which was named after the 5 W’s of journalism: who, what, when, the place and why, HOW strategically applies these continued rules of communication to the digital expertise. In a world the place digital advertising has merely turn out to be important to manufacturers’ means to seize consideration and market share, it comes all the way down to HOW an company assembles, integrates, and operationalizes within the advanced shifting components of in the present day’s digital ecosystem.

HOW might be led by trade veteran, Paul Miser, who joined 5W in November 2022 to spearhead the company’s current digital follow with the intent of making HOW.

The brand new company, which is comprised of 25 specialists throughout content material, paid, technical and technique, is already working with quite a lot of purchasers throughout the B2B and B2C panorama.

Of the launch, 5W co-CEO Matt Caiola stated: “Each digital company can pull collectively the identical laundry listing of companies, nevertheless it’s the folks working the present who will hold your model recent and spotless. HOW will appeal to digital leaders who burn with expertise and the need to achieve and contact customers by utilizing emotional connections and technology-led insights.”

Study extra about HOW at howagency.co and observe us on Instagram, Twitter and TikTok.