YouTube has skilled explosive development because it was based in an workplace storage in 2005 and has since opened up avenues for manufacturers and content material creators alike.

Take a look at these 2022 YouTube stats concerning the platform’s cellular utilization, demographics, subscriber development, ROI, and historical past.

YouTube Stats Each Video Marketer Ought to Know in 2022

Normal YouTube Stats

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• Over 500 hours of video are uploaded to YouTube each minute. (Statista)
• Over one billion hours of movies are watched on YouTube day-after-day.
• “Child Shark Dance” by Pinkfong Youngsters’ Songs & Tales is probably the most watched video on YouTube, with over 11 billion views since 2016.
• YouTube has greater than 2 billion customers.
• Primarily based on a customized Nielsen meta-analysis, a full-funnel YouTube technique drives 10% increased ROI in comparison with consciousness promoting alone. (Assume with Google)
• A latest examine reveals that YouTube advertisers see Consciousness codecs driving 28% of their conversion assists. (Assume with Google)
• 75% of individuals surveyed say promoting in YouTube movies makes them extra conscious of latest manufacturers or merchandise,1 whereas 70% of them say they purchased a model on account of seeing it on YouTube (Assume with Google)
• A 2021 Google examine discovered that on common, YouTube full-funnel advertisers see their consciousness campaigns drive attain that’s 75% extra incremental than their motion campaigns. (Assume with Google)
• 51% of U.S./UK customers use YouTube to analysis or discover merchandise to purchase. (GWI)

YouTube Content material Stats

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• 65% of Gen Z agree that content material that’s personally related to them is extra essential than the content material that a number of different individuals discuss. (YouTube)
• There have been greater than 65 billion views of movies associated to ASMR in 2021. (YouTube)
• 76% of Gen Z agree that YouTube has probably the most content material that lets them deeply discover matters they’re concerned about. (YouTube)
• 82% of Gen Z have used YouTube to look at content material to be able to really feel nostalgic. (YouTube)
• 83% of Gen Z have used YouTube to look at soothing content material that helps them loosen up. (YouTube)
• 78% of individuals agree that they use YouTube as a result of it serves them with content material that’s personally related to them. (YouTube)

ROI and Utilization by Entrepreneurs

• YouTube channels with 100K-1M followers have the best engagement price. (Influencer Advertising and marketing Hub)
• On most social platforms, engagement charges normally pattern down as follower depend grows. On YouTube, the other is true. The common engagement price on YouTube for content material creators with over 1 million followers is 4.06% whereas the typical price for these with 1K to 5K followers is just 2.04%. (Influencer Advertising and marketing Hub)
• 77% of video entrepreneurs use YouTube to host movies. (HubSpot Weblog Analysis)
• When requested which social media platform provided the best engagement price, 500+ entrepreneurs ranked YouTube second highest. (HubSpot Weblog Analysis)
• YouTube is probably the most widely-used platform amongst video entrepreneurs utilized by 88%. (Wyzowl)
• 56% of entrepreneurs surveyed in 2022 say YouTube affords the most important ROI, rating #2 behind Instagram. (HubSpot Weblog Analysis)
• Entrepreneurs plan to speculate probably the most in YouTube in 2022. (HubSpot Weblog Analysis)
• 27% of entrepreneurs surveyed in a Video Advertising and marketing Report say they plan on investing in sharing movies on YouTube greater than another platform. (HubSpot Weblog Analysis)
• YouTube ranks second highest in producing leads when sharing advertising and marketing movies behind Instagram. (HubSpot Weblog Analysis)
• 44% of influencers leveraged YouTube for his or her campaigns in 2021, up 8% from 2021. (Influencer Advertising and marketing Hub)

YouTube Cellular Stats

• 21.2% of the worldwide visitors on YouTube in 2021 got here from cellular units. (Statista)
• Greater than 70% of YouTube watch time is generated from cellular units.
• In Q2 of 2021, cellular units accounted for 63% of YouTube viewing time worldwide. (Statista)
• In 2020, YouTube was the fourth hottest IOS app after ZOOM, TikTok, and Disney+.
• in December 2021, 72% of respondents aged 18 to 34 years used their smartphones to look at on-line video content material weekly. (Statista)

YouTube Demographics Stats

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YouTube Subscriber Development Stats

• YouTubers collectively earned a record-breaking $300 million in 2021, up 40% from the earlier 12 months. (Forbes)
• T-Sequence, a Hindi music channel, is the hottest YouTube channel with 171 million subscribers, adopted by PewDiePie with 109 million subscribers.
• The most well-liked branded YouTube channel is LEGO, which has over 10.04 billion views. (Statista)

YouTube Utilization Stats

YouTube Historical past Stats

Editor’s be aware: This publish was initially revealed in February 2019 and has been up to date for comprehensiveness.

Initially revealed Aug 8, 2022 7:00:00 AM, up to date August 08 2022