Estimated learn time: 3 minutes, 29 seconds

The tip of the yr is the proper time to indicate appreciation in your current prospects in ways in which construct loyalty and increase gross sales.

We requested 5 SaaS and software program corporations what they did for current prospects across the holidays. On this piece, you’ll discover profitable methods to reward prospects, scale back churn, and improve their lifetime worth.

1. Give attention to Upsells and Cross-sells

Upsell and cross-sell alternatives are probably the most simple solution to improve the lifetime worth of your current prospects.

This technique labored properly for Natalie Luneva, co-founder and CMO of outranking.io, who ran a profitable promotion on an add-on that’s well-liked with lots of their energy customers. “We ran a limited-time, one-week promo the place we discounted the add-on and noticed a spike with a whole bunch of additional purchases that was a pleasant bonus to our MRR,” Luneva stated.

Equally, CocoFinder ran a vacation promotion providing customers an automated improve to a higher-tier plan. “The automated improve labored finest if mixed with a coupon choice that allowed customers to improve their plan at a lower cost than the fundamental plan,” defined Harriet Chan, co-founder and advertising and marketing director of CocoFinder.

2. Run a Restricted-Time Lifetime Plan 

Gorilla ROI generated $200,000 in gross sales in a single week by providing a limited-time lifetime plan throughout a Black Friday/Cyber Monday sale, when customers count on to see the most important and finest offers of the yr.

The lifetime plan encourages loyalty, which is why the promotion didn’t simply result in a one-time increase in gross sales. Clients on the lifetime plan common a 1.5 to 2 instances increased lifetime worth, as properly.

If you’re consistently working promotions to draw new prospects, your current customers can really feel overlooked or caught with a plan that’s dearer than it must be. To fight these unfavourable emotions, run particular promotions for present prospects to cut back churn. 

The group at Proqura use the end-of-year season as a chance to reward prospects which have caught round:

“Each Christmas, we ship our most loyal prospects some loyalty coupons which have particular reductions and presents they’ll avail inside the subsequent two months,” stated Haroon Sethi, CEO and founding father of Proqura Applied sciences. “This can be a fairly well-liked marketing campaign every year and one which has introduced us numerous income.”

In the event you’re not already providing a loyalty program, the vacations is usually a good time to introduce it. Bookyourdata.com presents a loyalty program that features lesser charges, quicker service and 24/7 help from our buyer providers employees.  “Repeat prospects additionally get a number of costs waived for our providers,” CEO Gary Tailor defined.

4. Run a Vacation Giveaway

“We primarily give attention to buyer retention methods over the vacation season,” stated Eden Cheng, co-founder of PeopleFinderFree, “particularly throughout a time within the yr when so lots of our opponents are attempting to draw new leads.”

PeopleFinderFree holds vacation giveaways for current prospects which have signed up for his or her e mail publication. Annually, the corporate items ten year-long premium plan memberships. 

“We additionally ask our prospects to share our contest on social media to lift their possibilities of successful the competition, which regularly helps us to generate some good buzz within the course of,” Cheng added.

5. Run a Vacation Referral Marketing campaign

MacKeeper runs the identical vacation referral marketing campaign every year. They permit present customers to present a subscription to their family and friends members for as little as $1. “For companies like ours, it’s all about getting customers to provide us an opportunity, and the vacation season is the proper alternative for that,” COO Mykola Tymkiv stated.

Present subscriptions work properly for MacKeeper, which makes cybersecurity software program.

For B2B markets or extra area of interest B2C corporations, the important thing to success is to supply an incentive of sufficient worth that makes prospects’ efforts worthwhile.

Setting Up Coupons and Promotions in FastSpring.

Coupons and promotions are straightforward to handle utilizing FastSpring, the #1 full-stack commerce answer for growth-stage SaaS and software program corporations worldwide. We provide world-class SaaS fee processing, and we additionally allow you to handle gross sales taxes, VAT, currencies, fee strategies, compliance, and extra.

Be taught extra about how FastSpring may help you develop what you are promoting in new markets worldwide.