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We’ve seen demand for influencer advertising and marketing enhance tremendously over the past 12 months as companies want to have interaction in on-line conversations that influence them. On the company facet, our companions have skilled the identical explosion of wants coming from their shoppers who’re searching for new methods to be related in a digital world.
Lately, we began a partnership with LEWIS PR, the worldwide PR and digital communications company, to help and improve its data-driven influencer methods. By our partnership, LEWIS will have the ability to determine, have interaction and nurture an important individuals for his or her work, turning insights into motion for his or her shoppers. I talked to Stephen Corsi, Senior Vice President at LEWIS PR about our partnership and he mentioned:
“Over the past couple of years, we’ve invested considerably in new digital options. By rolling out Traackr worldwide we will determine goal themes, focus in on key influencers after which proactively monitor in real-time. This settlement accelerates LEWIS’ aim in changing into one of the crucial information good communication businesses on this planet.”
The important thing right here is that it’s important for communicators to know the individuals and content material that matter most to a dialog, which is why we’re very excited to help LEWIS’ modern and strategic work in influencer relations.
We bought to speaking with the staff at LEWIS about how as we speak’s model of influencer advertising and marketing remains to be a brand new idea that has only in the near past began to develop right into a extra subtle follow. That why we teamed up with LEWIS to create A Framework for Influencer Advertising. We collectively checked out profitable influencer advertising and marketing applications and broke them down into an at-a-glance 5-Step Motion Plan you may observe.
It all the time begins by defining your viewers and discovering the proper influencers. In each profitable program, there is a listening part the place you extract insights that show you how to resolve who to achieve out to and the right way to get them concerned in your model tales. Lastly, the influencer work that outperforms the remaining all the time contains measurement and refining primarily based on analytics.
Try the framework and tell us what you suppose!
