Subsequent week, November 22-24, is Econsultancy Dwell and the theme is the way forward for ecommerce. The agenda is reside, so head over the occasion web page to have a look. Even higher, if you happen to’re an Econsultancy subscriber, you’ll be able to attend without spending a dime (simply get in contact to request your complimentary ticket).

To whet your urge for food for the occasion, I’ve chosen 4 of the periods I’m most trying ahead to at November’s occasion. From D2C manufacturers like Comfortable to B2B companies like Exertis, there’s a variety of talks and subjects to select from.

Listed below are those I’ve picked out…

How Comfortable grew a D2C challenger model and constructed a brand new class – with Dwell Q&A

10.45am, Tues November twenty third

In the event you missed our interview with Comfortable’s founder Rob Bridgman earlier this yr, it’s an enchanting learn that touches on a few of the methods the model is looking for to alter the way in which we purchase a settee.

On this speak at Econsultancy Dwell, Bridgman will speak extra about how the D2C mannequin has enabled responsive customer support and modern social commerce (simply this month the model hosted an IG Dwell occasion with Katherine Ryan).

Tune in to listen to how Comfortable has grown and outlined the sofa-in-a-box class.

Ecommerce 2.0: Offering ecommerce as a service

3.40pm, Tues November twenty third

Ecommerce-as-a-service (EaaS) options enable companies promoting on-line to deal with constructing their model relatively than having to fret about warehouses, logistics, software program and even an internet site. The Moot Group (TMG) is without doubt one of the gamers looking for to develop on this pay-as-you-go area, alongside entrants comparable to Subsequent and its Whole Platform, and becoming a member of established gamers comparable to Ocado Options and Zalando.

Nick Moutter, founding father of TMG – which incorporates designer furnishings and homeware model, Olivia’s – will talk about ecommerce experiences at present and the position of EaaS.

The way forward for luxurious ecommerce

1.20pm, Weds November twenty fourth

Luxurious was one class that was profoundly affected by the pandemic, not simply via the shift away from formal put on and a drop in journey, however as a result of luxurious experiences have historically revolved so closely round brick and mortar.

In accordance with Bain, the net channel elevated its gross sales by 50% in Luxurious in 2020, practically doubling its share to achieve 23% of luxurious gross sales globally (up from 12% in 2019).

How are luxurious manufacturers adapting to this shift, and likewise to a class more and more influenced by Gen Z? This panel dialogue will take a look at all the problems defining the way forward for luxurious ecommerce, with Cassandra Gowing, Head of Social Media and Advertising and marketing at Radley London, and Sophie Quy, EVP Manufacturers at Threads Styling, a chat-based private purchasing service.

Digital Shift at Econsultancy Dwell

9.35am, Tues November twenty third

Econsultancy’s common quarterly webinar, Digital Shift, dropped at you by Neil Perkin, will probably be broadcast at Econsultancy Dwell subsequent week.

Perkin will tour the most important developments in ecommerce proper now, with a selected deal with tech, digital transformation and the medium time period. Be a part of him for one more inspiring session.