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HomeMarketing Automation38 Podcast Stats That Advertisers Have to Know in 2022

38 Podcast Stats That Advertisers Have to Know in 2022


In the event you’re enthusiastic about pursuing a podcast promoting technique to attach with millennial or Gen Z prospects however aren’t positive if the best alternatives exist to your firm, take a look at this checklist of podcast promoting stats.

➝ Free Guide: How to Start a Podcast

With these techniques, you’ll be able to establish podcasters with a price-point and viewers goal that is smart to your model. Then, you’ll be able to work with them and leverage their experience by sponsoring the content material they’ve made. Alternatively, you might additionally create a local advert that aligns with their dialogue matters.

We’ll cowl podcasting’s largest advertising alternatives, the place podcasting is headed, and the demographics who tune in essentially the most.

Desk of Contents:

Podcasts and Promoting

Podcast Demographics

Podcast Development

Podcast Listener Behaviors

Podcasts and Promoting

Podcast Stats: 82% of marketers plan to continue investing in audio content

Podcast Stats: podcast revenue growth

Podcast Development

Podcast Demographics

Podcast Listener Behaviors

People listen to all or most of podcast episodes

Supply

  • Podcast listeners usually tend to personal a sensible speaker. (Buzzsprout)
  • Podcasts are the primary audio supply by time of consumption amongst podcast listeners. (Edison Analysis)
  • 50% of podcast Tremendous Listeners agree that podcast adverts are one of the simplest ways to succeed in them. (Edison Analysis)
  • Millennials and Gen Z are 5% extra more likely to take heed to podcasts for skilled causes than older generations. (EX-IQ)
  • Roughly 50% of customer support reps have listened to a podcast at work. (EX-IQ)
  • Whereas 39.2% of people that take heed to podcasts no less than month-to-month hear by way of Apple Podcasts, 26.4% use Spotify. (Buzzsprout)
  • Greater than half of millennials take heed to academic podcasts. (EX-IQ)
  • 62% of podcast listeners say they’d be extra more likely to share podcasts with associates in the event that they had been capable of share one quick phase or spotlight of it, relatively than a whole episode. (EX-IQ)
  • In 2021, dynamic advert insertion accounted for 84% of podcast promoting income. 40% of podcast adverts had been host-read. (IAB Podcast Advert Income Report)
  • The quantity of branded content material in podcasts elevated by almost 82% between 2020 and 2021. (Chartable)

Podcast Stats: number of branded podcasts by year

Contemplating podcast promoting?

As you have seen from the stats above, podcasting is rising in recognition — particularly amongst youthful generations. And whereas it’s typically thought-about a type of “leisure,” podcast content material will be extremely versatile.

For instance, though millennials or Gen Z take heed to podcasts that function interviews with large celebrities, they will additionally hear intently to smaller exhibits that educate them about new developments or information that impacts their life or profession.

As a result of there are such a lot of podcasts, and so many listeners with shopping for potential, you would possibly wish to contemplate podcast sponsorships in your future promoting plan.

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