For those who’re seeking to ramp up your video advertising and marketing technique in 2022, you’re in all probability researching YouTube.
Now we have an inventory of 30 must-know YouTube statistics that will help you perceive how the platform is getting used proper now.
Let’s dig in.
YouTube demographics
When launching a video advertising and marketing technique, it is advisable know if the platform’s demographics match your target market. Let’s cowl a few of YouTube’s principal demographics.
1. YouTube has over 2 billion month-to-month energetic customers
YouTube is visited by practically 1 / 4 of the world’s inhabitants, boasting 2 billion month-to-month energetic customers. It’s honest to imagine that YouTube has a various person base and your small business can doubtless connect with your goal audiences.
2. The three nations accessing YouTube probably the most are the US, India and Japan
The USA accounts for the most important share of YouTube’s internet site visitors at 15.6%, adopted by India with 9.9% and Japan with 5.2%.
3. The biggest age group utilizing YouTube is between ages 15-35
77% of web customers between ages 15-35 are on YouTube, together with 73% of customers aged 36-45, 70% of customers aged 46-55 and 67% of customers aged 56+.
4. YouTube customers skew male
53.9% of YouTube customers are males and 46.1% are ladies. (There’s no information on different genders presently.)
YouTube advert statistics
YouTube is a well-liked social media promoting platform. To know should you ought to make investments your advertising and marketing price range into YouTube adverts, let’s dig into some YouTube advert stats.
5. YouTube generated $8.6 billion in advert income in This autumn 2021
YouTube is a promising promoting platform for manufacturers, producing over $8.6 billion in promoting income within the fourth quarter of 2021 alone.
6. YouTube noticed a 25% YoY enhance in advert income from 2020 to 2021
YouTube promoting income has had constant year-over-year development. From 2020 to 2021, the platform generated a 25% year-over-year enhance in advert income.
7. 70% of individuals have purchased a product after seeing it in a YouTube advert
YouTube adverts work, and the stats show it. Seventy % of YouTube viewers say they’ve bought a product after seeing a YouTube advert about stated product.
8. The highest YouTube advert in 2021 was a collaboration with Hyundai and BTS
In a roundup of the high YouTube adverts in 2021, YouTube shared that the highest advert was for Hyundai. The advert featured in style band BTS and has been seen over 105 million occasions.
9. Apple spent probably the most on YouTube adverts in 2020
From March 2020 to February 2021, Apple was the most important spender on YouTube adverts, having spent $237.15 million.
YouTube search statistics
YouTube has its personal algorithm and search engine marketing guidelines to get your content material seen. Let’s get into a number of stats associated to YouTube search.
10. YouTube is the second largest search engine on the planet
Not solely is YouTube the second hottest web site on the planet behind Google, it’s additionally the second-largest search engine on the planet behind Google, producing extra search queries than Bing, Yahoo, AOL and Ask mixed.
This exhibits how essential YouTube website positioning is as a result of the platform can be a video and knowledge search software.
11. Majority of high 100 world YouTube searches are music associated
Information was pulled on the high 100 YouTube searches in each the US and globally. Globally, 58% of the highest 100 searches are music associated in contrast with simply 20% within the U.S.
12. The highest 5 world searches on YouTube
The highest 5 world searches are “bts,” “pewdiepie,” “asmr,” “billie eilish” and “child shark.”
Three out of those 5 searches are associated to particular YouTube accounts. ASMR (or auto sensory meridian response) is a well-liked style of movies that should assist calm down viewers/listeners. And “Child Shark” is predicated on a catchy youngsters music.
13. 52% of the highest 100 searches are branded searches
Fifty-two % of the highest 100 searches are for particular music artists or content material creators, that means customers are looking for a selected channel’s content material.
YouTube utilization statistics
Understanding how the platform is getting used will aid you when incorporating YouTube into your advertising and marketing technique.
14. Folks watch over 1 billion hours of YouTube video content material every day
Not solely does YouTube have a big person base, however additionally they have a extremely engaged one with over 1 billion hours of video content material being seen every day.
With the suitable video content material technique and optimizations like YouTube descriptions, any model can discover an viewers for his or her movies.
15. Customers spend practically half-hour per go to to YouTube
In March of 2021, customers spent a median of 29 minutes and 37 seconds per go to. That is roughly a 3% enhance from March 2020.
16. 62% of customers entry YouTube each day
YouTube customers are energetic and engaged with the platform. Amongst customers, 62% entry the location each day, 92% entry the location weekly and 98% entry the location month-to-month.
17. The most well-liked YouTube channel has over 200 million subscribers
The most well-liked YouTube channel is T-Collection, with over 200 million subscribers. The following hottest YouTube channels are YouTube Motion pictures, Cocomelon – Nursery Rhymes, SET India and Music.
18. YouTube will get 10.9 each day pageviews per customer
Every each day customer to YouTube accesses an common of 10.9 pages.
YouTube development statistics
YouTube has grown rapidly since its inception in 2005. Let’s have a look at a number of stats to see simply how a lot development it’s achieved over the previous 17 years.
19. The primary YouTube video was uploaded on April 23, 2005
YouTube founder Jawed Karim uploaded the very first video to the platform. It was known as “Me on the zoo,” and was a 19-second video that has now generated over 221 million views.
20. In 2006, Google purchased YouTube for $1.65 billion
Only a 12 months and a half after the youtube.com area was purchased, Google acquired the video-sharing platform for $1.65 billion. On the time, Google believed they overpaid to amass the platform. However contemplating YouTube advert income was $8.6 billion in simply the final quarter, we all know now that Google bought a steal.
21. YouTube rolled out video adverts in August 2007
YouTube adverts have been round virtually your entire lifespan of the corporate. Advertisements rolled out in August 2007, simply 10 months after Google’s acquisition.
22. YouTube is the second hottest web site on the planet
YouTube generates the second most site visitors of all web sites on the planet, behind solely Google. Which means that audiences are regularly referencing YouTube for every part from leisure to how-to movies.
23. YouTube is obtainable in over 100 nations and 80 languages
One other nice statistic showcasing the big selection of customers is that YouTube’s video platform is out there in over 100 nations and is localized into 80 totally different languages.
You may attain all kinds of demographics and even publish video content material in numerous languages to bolster an worldwide advertising and marketing technique.
24. Over 500 hours of video content material are uploaded to YouTube each minute
Don’t get misplaced within the noise. Over 500 hours of video are uploaded to YouTube each minute, so that you want a technique to make sure your video will get seen.
Plan a spotlight key phrase, strategically craft your video title and outline and don’t neglect about search optimization.
You may even incorporate hashtags into your YouTube video content material to sign what subjects your video is expounded to.
25. There are greater than 51 million YouTube channels
Over 51 million YouTube channels have been created, rising 36% within the final 12 months.
Out of these 51 million+ channels, 306,000 YouTube channels have greater than 100,000 subscribers, 29,000 YouTube channels have greater than 1 million subscribers and 700 YouTube channels have greater than 10 million subscribers.
YouTube advertising and marketing statistics
Let’s check out how entrepreneurs view YouTube. Figuring out how different corporations are positioning their methods may help resolve your crew’s subsequent steps.
26. 71% of entrepreneurs plan to extend their use of YouTube for video advertising and marketing
Seventy-one % of entrepreneurs plan to enhance their use of YouTube, whereas 72% are hoping to enhance their information of the platform.
27. 50% of entrepreneurs presently use YouTube of their advertising and marketing technique
Based on Social Media Examiner’s 2021 trade report, YouTube is utilized by 50% of entrepreneurs, making it probably the most used video channel for video advertising and marketing. Establishing or sustaining a presence on YouTube will assist entrepreneurs keep aggressive with different manufacturers.
28. 22% of entrepreneurs are utilizing YouTube Tales
YouTube Tales, the platform’s reply to TikTok and Instagram Reels, got here out in November 2017. As of now, 22% of entrepreneurs have included YouTube Tales into their technique.
29. 14% of entrepreneurs are utilizing YouTube Dwell
YouTube Dwell is utilized by simply 14% of entrepreneurs in contrast with 30% of entrepreneurs who use Fb Dwell.
30. YouTube is the second hottest platform for influencer advertising and marketing
YouTube is the second hottest platform for influencer advertising and marketing, with 70% of entrepreneurs saying it’s an essential platform of their influencer advertising and marketing technique. The most well-liked is Instagram, with 89% of entrepreneurs saying it’s an essential platform.
Ramp up your YouTube advertising and marketing technique
It’s essential to have an excellent grasp of your advertising and marketing platforms, together with the demographics and utilization patterns of the audiences on them. So use these YouTube stats that will help you ramp up your YouTube advertising and marketing technique in 2022.
