As a marketer, you have in all probability questioned which Instagram video format would carry out the most effective to your viewers.

That will help you, we requested customers what sort of video codecs they watch essentially the most. Plus, we surveyed entrepreneurs to find their Instagram advertising methods.

You may additionally be taught what video format customers like to observe on Instagram in addition to the scale, size, and side ratio you ought to be utilizing.

How Entrepreneurs are Leveraging Video on Instagram

In 2021, we surveyed over 1,000 world entrepreneurs to know which developments they at the moment (and plan to) leverage.

The very first thing that stood out to us is that ​​entrepreneurs who leverage video content material on Instagram are 16% extra prone to say their Instagram technique was efficient final yr.

We additionally discovered that 82% of entrepreneurs publish video content material on Instagram and the content material codecs they use most are video-based.

The primary distinction we see in how entrepreneurs use video versus different content material codecs on Instagram is that they use humor extra in video and market services and products much less.

As for the platform’s options, entrepreneurs surveyed say posting movies provides the very best engagement degree and the very best ROI, greater than photographs and reside streaming.

We all know that short-form video is on the peak of its recognition on platforms like Instagram and TikTok and that would play a job in how in style video is. In actual fact, 85% of entrepreneurs say short-form is the best video type they leverage.

With that stated, just one in 4 entrepreneurs use Reels. On the time entrepreneurs had been surveyed, they stated it provided one of many lowest ROI. Nonetheless, it’s nonetheless a function they plan to speculate on this new yr.

Now that we all know how entrepreneurs are considering of video, let’s swap to the patron perspective.

Finest Video Format for Instagram

At present, Instagram provides three video codecs:

Again in June 2021, we surveyed greater than 300 customers to find which video codecs they watch essentially the most.

Information Supply

Finally, Instagram Story movies had been the most well-liked video format to observe on the social media web site, with 43% of these surveyed watching the sort of video content material essentially the most.

In addition to survey respondents who did not use Instagram, the following highest video format to observe had been reside movies after which movies shared immediately within the feed.

The least in style video format was IGTV, which was discontinued in October, just a few months after this survey.

Now that we all know how customers and entrepreneurs are behaving, let’s discover out how one can publish the most effective video content material on Instagram.

That is the correct video high quality for a publish on the Instagram feed. It would look one thing just like the screenshot under.

For an Instagram Story or Reel, the video ought to be 1080 x 1080 pixels, with a facet ratio of 9:16. The utmost file measurement ought to be 250MB.

It would look one thing like this:

Whereas these are the primary varieties of movies to add on Instagram, you’ll be able to discover different spec necessities on the Instagram web site.

Whereas all these stats are necessary, one of many methods to maintain file measurement down is to shorten the video. You possibly can’t simply add 24 hours of video content material on the platform.

Now you is perhaps questioning, “How lengthy can my Instagram movies be?” Let’s dive in under.

How Lengthy Can Instagram Movies Be?

Instagram movies are a good way to achieve Gen Z or millennial audiences. Nonetheless, it is necessary to consider the kind of video content material that performs greatest on the platform.

Moreover, realizing the appropriate measurement and video specs earlier than filming your movies may help you attain success faster.

Editor’s Observe: This publish was initially printed in June 2021 and has been up to date for comprehensiveness.