As chances are you’ll know, April 21 is “Get to Know Your Buyer Day” and is the right time for enterprise homeowners to point out their loyal clients some further love. Get to Know Your Clients Day is well known on the third Thursday of every quarter and is a superb reminder to think about new methods to interact your loyal clients and study extra about them. Partaking with clients and constructing connections is crucial each day of the 12 months, however it is a day that’s all about them and the way vital they’re to the success of your enterprise. 

Corporations utilizing CXA can deal with each buyer like their most vital consumer — whether or not they have 10 or 10 million – creating outsized progress. 

This quarter, we’re diving in with a couple of automation recipes to take your personalization up a notch so you possibly can rejoice and interact your clients all 12 months lengthy with CXA.

1. Create a loyalty program

Tiered loyalty applications are an outstanding approach to get your clients extra invested in your model. This tiered loyalty program automation helps you to section your buyer loyalty program members into tiers based mostly on a point-based rating.

Many companies run buyer loyalty applications that reward clients for repeat purchases or bookings. There are various several types of loyalty applications to select from, together with:

• Buyer loyalty playing cards
• Frequent flier applications
• Level-based loyalty applications
• Frequent shopper applications
• E-mail rewards applications
• Tiered loyalty applications

Earlier than importing this automation, construct out scoring in ActiveCampaign in your buyer loyalty or membership program. Ensure you even have a “Loyalty Program” customized area to trace the contact’s loyalty program tier.

2. Ask them to share their story.

Advocates of your services or products love to speak about their nice expertise; simply ask them! 

Case research are the one finest conversion instrument at your disposal. Utilizing video providers like Bonjoro may also help you collect a constant provide of killer case research by letting you ship private video requests to your happiest clients when you recognize they’re getting worth.

Think about using a Bonjoro video to thank them for utilizing your product. Moreover, you possibly can add a name to motion in your Bonjoro video to encourage the subsequent step within the course of, to e book a private name, or for a lighter contact, to fill out a case research survey you created with Typeform or Google Types.

3. Rejoice the dates that matter

Add this special occasion coupon automation to your coupon advertising and marketing technique and rejoice clients on a selected date, like their birthday or the anniversary of their signing up with you.

You should use this birthday and anniversary coupon electronic mail automation to ship your clients.:

• Birthday needs
• Birthday rewards
• Birthday promotions
• An anniversary electronic mail
• Loyalty promotions
• Particular birthday affords
• Anniversary coupons

…all of which reward clients and construct buyer loyalty.

Discover a recipe. Automate something.

Establishing your first few automations can appear daunting. True CXA goes past software program alone by permitting the person to fully tailor every step within the workflow, whether or not constructed from scratch or by utilizing any of the 760+ pre-built Automation Recipes ActiveCampaign affords. These recipes are constructed each by ActiveCampaign and customers who’ve discovered success leveraging CXA.