Sunday, August 14, 2022
HomeB2B Marketing29 of the Greatest Type Builder Instruments for 2022

29 of the Greatest Type Builder Instruments for 2022

You’ve heard it earlier than – kinds are the gold commonplace in the case of capturing leads, studying about trade tendencies, doing market analysis, and even simply getting some buyer suggestions.

Convert anonymous visitors into leads. Try HubSpot Forms free.

Should you’re searching for the very best on-line type builders, we’ve compiled a listing of the highest 30 at the moment accessible. Plus, uncover the steps to create a web based type.

Earlier than we dive into the very best type builder instruments for 2022, let’s speak about what a type builder precisely is.

With no scarcity of choices, the very best type builder apps are typically fairly comparable and user-friendly. Whether or not you need to make a contact type, a sign-up type, or a survey, type instruments are the simplest technique to create net kinds, with drag and drop questions, a number of type fields, and completely different coloration and construction choices.

As soon as your responses begin coming in, most kinds can even import every entry right into a spreadsheet or centralized database and ship you notifications when folks full them.

Whatever the type builder you select, there are a number of key steps you will need to observe when making a type for the aim of lead technology:

1. Establish the objectives of the shape.

Are you aiming to generate gross sales leads, or are you merely planning so as to add contacts to your electronic mail record?

When you determine what you are searching for out of your prospects, you can decide what data you will have to get from them on the shape.

2. Choose a type builder instrument.

Many on-line type builders are free or very reasonably priced, however they won’t have all of the options you want. For instance, some may not embed effectively onto the location you utilize due to your CMS.

In the meantime, others may not hyperlink as much as your electronic mail advertising software program or CRM. Work out which instrument is the very best match for your enterprise wants.

Soar to the part on type builder instruments right here.

3. Embody title and make contact with fields.

This step is fairly self-explanatory. As you start making a type, you will need to get your customer’s first and final title.

You must also ask for his or her contact data, corresponding to an electronic mail or telephone quantity.

Remember that your ask ought to be applicable for the context. As an example, if somebody’s signing up in your advertising publication, they could simply need to give their electronic mail.

In the meantime, if somebody is desirous about getting a demo of your product, they will be extra seemingly to present their telephone quantity or work tackle.

4. Add further demographic data as wanted.

Together with the usual title and electronic mail particulars, it might be worthwhile to assemble extra demographic details about your prospect, corresponding to job title/

This may give you added perception into the day by day lifetime of your prospect and sign how a lot shopping for or resolution energy they’ve inside their firm.

For instance, if a CEO fills out your type, they could be a stronger lead than an intern with no buying energy.

Together with studying about an individual’s position, you may also need to study extra about their firm to get an concept of organizations that could be desirous about your services or products.

For that reason, embrace a type space the place they will notice the place they work, the place their workplace is situated, and what sort of enterprise class their firm falls inside.

Lastly, firm measurement. Whereas a startup may not be capable to purchase an enterprise product, an enterprise firm would possibly desire a extra intricate or superior product.

5. Work out which fields are must-have vs. nice-to-have.

Should you’re merely wanting so as to add folks to your electronic mail record, you in all probability will not have to request an excessive amount of data past title, electronic mail, and pursuits.

However, when you’re sending out a type to generate leads or study extra about your target market, you would possibly need to ask a number of extra particular questions, corresponding to age, gender, or location, to get a really feel for who your prospects are.

Whilst you could also be tempted so as to add extra fields to cowl all of your bases, asking an excessive amount of without delay may very well deter leads and decrease your conversion price. As such, solely ask what you want.

6. Arrange an automatic follow-up electronic mail that is triggered as soon as the shape is submitted.

After somebody takes the time to fill out your type, it is commonplace to ship a “thanks” or “welcome” electronic mail letting them know the subsequent steps.

As an example, if it is a publication, allow them to know the way typically to count on the e-mail, which subjects are mentioned, and embrace a peek into earlier emails.

If it is a “Contact Us” type, the follow-up electronic mail ought to affirm receipt of the shape together with an estimated response time.

The extra readability you present, the higher expertise for the consumer.

30 On-line Type Builder Instruments

Type instruments in the present day often supply many alternative options too, like progressive profiling, good fields, and interactivity.

Convert anonymous visitors into leads. Try HubSpot Forms free.

Finally, there’s a type for every of your enterprise’ wants and objectives – and we’re right here that can assist you decide the best-fit instrument particularly for you.

1. HubSpot’s Free On-line Type Builder

HubSpot’s on-line type builder is among the strongest type builder instruments accessible. The instrument combines the foundations of type creation with cutting-edge know-how to present you far more functionality than a traditional on-line type builder can – and it’s additionally free.

HubSpot's drag and drop online form builder for lead generation

Although it’s one the extra superior type builder instruments, you do not want any technical experience while you use HubSpot’s type builder. You’ll be able to shortly create kinds with the drag-and-drop type builder and convert nameless web site guests into leads with limitless kinds, fields, submissions, and customized kinds that each one connect with your contact database.

As soon as somebody fills your type out, they’re mechanically routed to HubSpot CRM. As soon as they’re in your CRM system, you may set reminder duties, name them, and ship them one-to-one customized emails, letting you higher handle and nurture relationships together with your contacts.

HubSpot’s type builder additionally has knowledge enrichment for contact profiles and deep integration with HubSpot’s advertising hub, making it choice for groups who desire a single system to handle their kinds, contacts, and advertising efforts.

2. HubSpot’s WordPress Plugin

Have a WordPress web site however nonetheless need to leverage HubSpot instruments to generate leads? With HubSpot’s WordPress plugin, you may create kinds, assign them inside a workflow, and use them to generate landing-page leads. Contacts generated together with your kinds may also be saved in your HubSpot CRM.

The instrument additionally makes the shape creation course of simple. Though it is from HubSpot, you need not go away your WordPress dashboard to get the identical form-building expertise that yow will discover on our Advertising and marketing Hub.

wordpress best online form builder

Picture Supply

3. Popupsmart

To enhance your lead administration and seize leads, you may decide to make use of popup kinds with Popupsmart, an easy-to-use popup builder. With this no-code instrument, you may create webinar signup kinds, publication signups, contact kinds, and registration kinds inside minutes with none coding or programming expertise.

popupsmart best online form buildersPopupsmart makes it sensible so as to add new type fields, telephone inputs, electronic mail inputs, checkboxes, dropboxes and radio enter fields, photos, CSS, and customized fonts to a popup type. As well as, you should utilize good tags and set your pop-up type’s look relying in your trade or buyer persona.

With superior viewers focusing on options, you may present your popup type based mostly on language, machine, location, exit intent, and visitors supply. By turning the autoresponder electronic mail characteristic on, you will get notified when a type is submitted and observe up with heat leads.

The Lead Desk part will present all consumer knowledge acquired out of your type. Due to trendy and customizable popup type templates, you may create yours in underneath 5 minutes to extend conversion charges together with your type popups.

4. WPForms

WPForms best online form builders

Picture Supply

WPForms is a beginner-friendly WordPress type builder that makes it simple so as to add lovely kinds to your web site with just some clicks. It’s utilized by over 4 million customers, and customers like it for its large number of templates (over 100+ accessible).

Simply combine your WPForms with an electronic mail advertising service like HubSpot or acquire funds for bookings and orders with Stripe and Paypal integrations.

5. Gravity Types

One other WordPress-powered plugin, Gravity Types helps you create wonderful kinds with the assistance of multi-page/multi-step kinds and numerous time-saving options.

Gravity form builder form options

Picture Supply

With this instrument, you’ve got entry to a wide range of integration choices and add-ons for electronic mail software program, messenger platforms, fee choices, and automation software program. You may as well create superior kinds, however, for non-techies, they could be a little difficult to arrange.

6. JotForm

JotForm is a web based type builder with an intuitive visible editor, identified for making type constructing quicker than ever.

Jotform: online Form Builder

Picture Supply

The instrument has all the traditional form-building capabilities in addition to distinctive fields to customise your individual kinds. It additionally integrates with nearly each advertising platform. The free plan caps out at 5 kinds, with as much as 100 entries monthly.

7. Moosend

Moosend’s on-line type builder is a superb instrument to extend your lead technology and develop your electronic mail lists. A part of the all-in-one advertising automation platform, Moosend’s subscription kinds are simple to create by the drag-and-drop builder.

moosend form builder

You’ll be able to construct popups, on-line kinds, and floating bars to transform your web site guests into subscribers in your model. The builder has a type template library that can assist you out together with your creations.

Moosend’s subscription kinds might be displayed on particular pages and they’re attentive to convert your mobile-first customers. This lets you simply leverage location knowledge to indicate your popups based mostly on a customer’s metropolis or nation for a extra customized expertise.

8. Woorise

Woorise is just not solely a type builder instrument however an all-in-one lead technology and advertising platform that means that you can create a variety of interactive campaigns corresponding to touchdown pages, kinds, surveys, quizzes, viral giveaways & contests, settle for funds, and extra to gather leads and interact your viewers.

woorise landing page free online form builder

Picture Supply

Woorise options embrace a contemporary touchdown web page and type builder, 40+ discipline varieties and hundreds of social actions, 100+ interactive templates, conditional logic, real-time electronic mail notifications, multi-language help, and built-in analytics.

Woorise additionally integrates with in style advertising platforms corresponding to Hubspot, ActiveCampaign, Aweber, Google Analytics, Bitly, Zapier, PayPal, Stripe, and lots of extra permitting you to mechanically ship your new results in the instruments you already use.

9. Pabbly Type Builder

Pabbly Type Builder gives limitless type submissions, file uploads, fee assortment instruments, customers, storage, multi-page kinds, conditional logic, and conversion price optimization options.

Pabbly Form builder

The instrument features a extremely customizable type builder that allows you to create, customise, personalize every type you construct. You’ll be able to modify the spacing between completely different type fields, customise colours, shadows, borders, background, font styling, and far more.

Pabbly additionally gives a number of sorts of kinds to embed in your web site, sliding and pop-up kinds you should utilize to seize leads for your enterprise.

Relating to organizing your type submissions, you may simply handle incoming submissions with a wide range of pre-built filters, like “new” or “wants response”.

10. Paperform

Paperform is a no-code resolution to constructing thoughtfully designed kinds which can be additionally digitally good. Paperform is an all-in-one instrument with a concentrate on flexibility. You can also make gross sales, take bookings, talk with prospects, and put guide processes on autopilot multi functional type.


The instrument options 27+ query fields, in addition to conditional logic, scoring, and calculation fields that can assist you create a robust type that interacts together with your respondents in real-time.

It additionally gives absolutely customizable parts, together with media, typography, themes, and the flexibility so as to add customized HTML and CSS as wanted.

With Paperform funds, you may simply promote your merchandise, providers, and subscriptions to prospects worldwide.

Paperform additionally helps over 3,000 integrations, connecting you to hundreds of in style apps and providers, bringing all of your work underneath one roof. Combine Paperform together with your favourite help service instruments.

Entry superior type analytics. Sync knowledge to Google Sheets. Arrange computerized responses. It is primarily a digital Swiss Military Knife for small companies.

11. Forminator

Forminator is a WordPress plugin that means that you can create extremely customizable kinds utilizing its drag and drop type builder.

forminator-plugin new form page

Picture Supply

What makes Forminator distinctive in comparison with all the favored trendy kinds plugins out there may be that it’s fully free. Presently, all options and integrations are included out of the field.

That’s to not say it lacks performance both. Frequent premium type options corresponding to polls, quizzes, frontend posting, calculations, and even accepting funds by way of Stripe and PayPal are all free. It is among the most feature-rich free type plugins on the market.

12. Google Types

Google Types’ distinctive promoting level is that it’s quick, free, and straightforward to make use of, with limitless kinds and entries. It’s additionally constructed into the Google Docs suite, so it mechanically pulls your knowledge right into a Google Sheet so that you can analyze.

Google form builder form designer with options

Picture Supply

Whereas Google Types’ design has restricted customizations, this manner instrument is finest for fast market surveys, relatively than an expert survey or lead seize type positioned in your web site.

13. 123 Type Builder

123 Type Builder is among the unique on-line type builders and has been round for greater than a decade. Altogether, the instrument has 3 million subscribers and over 200 million submissions.

online form builder tools 123 form builder

Picture Supply

123 Type Builder is the preferred type constructing choice on Wix and serves enterprise prospects together with Hilti, ABB, Toyota, and extra. With numerous templates and over 80 integrations, 123 Type Builder often is the type builder instrument for you.

14. Typeform

Typeform takes an revolutionary method to the world of type constructing. With an intuitive design, the instrument guides you thru the shape creation course of one query at a time and makes the expertise of constructing a survey enjoyable and interactive.

Typeform embeddable form tool

Picture Supply

Typeform can be nice for buyer surveys and consumer analysis – you may create and ship standalone survey hyperlinks out to your record. If you wish to attempt one thing with an interesting, easy consumer expertise, the instrument is a strong choice.

15. Microsoft Types

Microsoft Types is a straightforward, easy-to-use type creator that integrates with the Microsoft Workplace suite. With full customization choices, customers can shortly make surveys, suggestions kinds, quizzes, and lead kinds.

YouTube online form tool

Picture Supply

Since Microsoft kinds do not combine straight with a web based CMS, the instrument may not be the most suitable choice for lead technology.

Nonetheless, the shape builder can acquire knowledge in real-time and import all of your responses on an Excel spreadsheet, so you may carry out highly effective but easy evaluation with Excel filters and pivot tables.

16. Type Crafts

Type Crafts is a fundamental type builder instrument that has a user-friendly interface and easy design.

WordPress drag and drop form tool

Picture Supply

The WordPress plugin means that you can create reasonably customizable lead seize kinds, electronic mail sign-up kinds, surveys, and suggestions assortment kinds.

One in all Type Crafts’ finest options is that it’ll ship you electronic mail notifications about your lead technology course of, so that you don’t have to always monitor your outcomes anymore.

17. FormTools

FormTools is a versatile type creator that focuses on suggestions, knowledge, insights, and exquisite type constructing.

form tools best online form builders

Picture Supply

The shape builder instrument means that you can create most sorts of kinds and tracks your outcomes on a visually interesting dashboard. FormTools additionally provide you with an choice to combine their app with a 3rd celebration supplier of your selecting, like Salesforce or Dropbox.

18. Wufoo

A part of the SurveyMonkey household, Wufoo is among the oldest type instruments within the area. You’ll be able to design some interesting on-line kinds with it and it’s tremendous simple to make use of.

Dashboard to create a new form on WeFoo online form creator

Picture Supply

The app additionally means that you can embed kinds in your web site, arrange fee fields which can be suitable with numerous fee processing providers, and activate computerized electronic mail notifications to provide you with a warning when somebody fills out your type.

19. Ninja Types

Ninja Types is a robust WordPress type instrument that’s utilized by a variety of entrepreneurs, from novices to gurus.


The instrument is free, integrates shortly and simply with numerous completely different instruments, and it could actually vastly increase your advertising efforts. Ninja Types additionally gives limitless kinds, fields, and submissions. However, generally, the instrument lacks clear documentation and might be tough to make use of while you need to customise your kinds.

20. Cognito Types

Should you’re searching for a type builder with sound logic branches and sturdy fee fields, Cognito Types is for you. The shape instrument additionally gives calculated fields, conditional logic, repeating fields, and extra, making it simple and easy to create superior kinds.

Build your form by choosing from specific field types with Cognito forms tool

Picture Supply

Cognito Types integrates with Stripe, PayPal, and Sq. and gives a free model that features limitless kinds with 500 entries monthly.

21. FormStack

FormStack is generally targeted on constructing enterprise {and professional} fashion kinds. The instrument’s finest options embrace clever kinds, built-in workflows, and seamless integrations with Google Sheets, PayPal, and MailChimp (and others by their API).

Formstack Salesforce App | Build Salesforce Forms in Minutes

One in all FormStack’s extra subtle options is an A/B testing instrument that may examine completely different variations of your kinds and let you know what performs higher.

The instrument additionally gives digital signatures and funds, and customers can save their type drafts and return to complete them.

22. FormSite

FormSite has all of the important options you want for cranking out some fast “prototypical” net kinds. As one of many extra fundamental type builders, it’s typically used for easy contact or suggestions kinds.


Picture Supply

The instrument additionally has numerous pricing plans that may fit your particular enterprise wants. The free model gives 5 kinds every month with 10 outcomes per type.

23. Clearbit Types

Clearbit Types permits you to leverage good kinds and versatile knowledge enrichment know-how to mechanically acquire particular consumer data.

This allows you to create shorter kinds with fewer fields, and, in flip, produce happier prospects (as a result of who doesn’t love a brief survey?)

Clearbid drag and drop form creator tool

Picture Supply

With two plans designed for startups and enterprises, Clearbit can undoubtedly meet your trendy advertising wants.

24. FormKeep

FormKeep is a instrument not like most on this record – it’s an easy-to-use instrument that finds a contented medium between coded and drag-and-drop kinds.

With FormKeep, you’ve got the choice to code your individual type, fashion it in line with your model tips, and combine it with Zapier to handle your submission knowledge.

25. Survey Anyplace

Survey Anyplace is a instrument that can be utilized for type constructing, surveys, and assessments.

Survey Anyplace

Picture Supply

With full customization to your branding and a novel method to type constructing, you may simply acquire leads, data, and insights from respondents and immediately return a customized PDF report back to them.

26. Contact Type 7

One of the vital in style WordPress plugins, Contact Type 7, has upwards of 5 million energetic installations on the CMS.

Contact form 7 on WordPress getting set up by a user.

Picture Supply

A free instrument for everybody to make use of, it’s an excellent easy and fundamental type creator with a heavy concentrate on contact kinds. Nevertheless it’s additionally necessary to notice that the instrument has some limitations, particularly with its customization choices.

27. Conversational Type

An open supply platform, Conversational Type permits you to rework your net type right into a easy chatbot.

Conversation Tool form bot

Picture Supply

By utilizing a novel and intelligent technique to collect knowledge, this manner builder is sure to drive consumer engagement. On the identical time, although, resulting from its new entrance into the advertising area, it could be tough to study your manner across the instrument.

28. FormBakery

As one of many best drag and drop type instruments on the market, FormBakery permits you to construct skilled kinds in probably the most easy manner doable.

For these trying to construct an excellent easy type in underneath 5 minutes, the instrument is a superb alternative. You’ll be able to shortly customise kinds with your individual designs, with no coding mandatory.

Should you’re trying to construct a extra superior type, although, FormBakery is probably not the best alternative for you.

29. DeviceMagic

DeviceMagic is a cellular type resolution on a mission to ditch all paperwork, automate lead technology processes, and improve knowledge assortment.

Device magic form creator dashboard

Picture Supply

For the reason that instrument solely focuses on constructing cellular kinds, it has numerous nice advantages over different type builders, like fast and correct knowledge assortment, decrease operations prices, and fewer time wasted on administrative work.

Your Type Builder Instrument Choices are Countless

Most type builders supply all of the necessities wanted to make a fundamental type, however your choices begin to slim down while you need higher customization and deeper knowledge evaluation. Finally, for you, the very best type instrument relies on your group’s objective and specific enterprise wants.

Editor’s Notice: This put up was initially printed in April 2019 and has been up to date for comprehensiveness.

New Call-to-action



Please enter your comment!
Please enter your name here

Most Popular

Recent Comments