Having discovered success on TikTok, Thomas Petrou co-founded The Hype Home, a collaborative content material home the place TikTokers lived collectively, created movies, and grew their following with Petrou’s steering and help.

He is likely one of the many content material creators making a reputation for themselves within the creator economic system — a comparatively new idea however, as anybody can turn out to be a content material creator, the potential for important development is obvious.

On this submit, we’ll clarify precisely what the creator economic system is, and go over key stats that entrepreneurs ought to know.

What’s the creator economic system?

The creator economic system is the place creators, from YouTubers to bloggers, share content material with audiences and generate income from monetization alternatives. It additionally contains the companies that creators launch to additional develop their content material.

Companies have a spot within the creator economic system as nicely; particularly people who create instruments for creators to construct their affect, attain, and viewers. For instance, Patreon helps creators launch premium membership packages and Digital Eating Idea helps creators launch eating places in ghost kitchens. Creators may even proceed to look to companies to supply the instruments they should meet their targets, requiring companies to be on prime of the developments.

Entrepreneurs are additionally impacted by the creator economic system, as social media customers put extra belief of their favourite influencers and creators than the manufacturers they observe. Because of this, creating an impactful advert for social media can require partnering with influencers which have an engaged viewers that trusts their suggestions.

The creator economic system is barely set to develop. Given this, it’s vital to remain on prime of the present state of the creator economic system — under we’ve compiled a listing of stats that display this.

Creator Financial system Stats For Entrepreneurs To Know

Common Creator Financial system Stats

• 30% of 18-24 yr olds and 40% of 25-35 yr olds name themselves content material creators. (HubSpot Weblog)
• Creators are most certainly to be younger (63% Gen Z) and feminine (48%). (International Net Index)
• 46.7% of creators are full-time creators. (ConvertKit)
• The highest forms of creators are academic creators, bloggers, coaches, writers, and artists. (ConvertKit)
• 37% of area of interest creators have engaged in a model collab at the least as soon as. (Linktree)
• Full time creators use a mean of three.4 channels for viewers engagement. (ConvertKit)
• The common period of time spent creating content material every week is 1 – 5 hours. (Linktree)
• Content material creators say their prime problem is getting their content material discovered. (The Tilt)
• 61% of content material creators say they submit content material for enjoyable, 34% submit as a result of they’re passionate in regards to the content material they share, and 31% submit content material to discover a brand new potential passion. (International Net Index)
• The commonest creator launchpad in 2021 was Instagram. (ConvertKit)
• 58% of creators produce 2-4 forms of content material. (Linktree)
• Most frequently, full-time creators create social media posts, emails/newsletters, and articles/weblog posts. (ConvertKit)
• 52% of entrepreneurs lean on creators to strengthen their social group, and 41% say they wish to work with content material creators to advertise their model values. (Sprout Social)
• The commonest forms of content material entrepreneurs rent creators to make are academic content material, unboxing or reveals, and testimonials. (Sprout Social)
• The highest incomes forms of creators are academic creators, coaches, podcasters, influencers, and entrepreneurs. (ConvertKit)
• A majority of content material creators share between 0 and 10 sponsored posts per yr. (Influencer Advertising and marketing Hub)

Creator Financial system Income Stats

• The creator economic system at the moment consists of over 300 startups. (Influencers Membership)
• The creator economic system market measurement is at the moment estimated at $104.2 billion. (Influencers Membership)
• The entire valuation of creator economic system startups was $5 billion in 2021. (Influencers Membership)
• A majority of content material creators say their highest incomes income supply is model offers. (Influencer Advertising and marketing Hub)
• It takes content material creators a mean of six and a half months to earn their first greenback. (The Tilt)
• Content material creators favor to monetize their content material on Instagram and TikTok. (Influencer Advertising and marketing Hub)
• Full time creators leverage 2.7 revenue streams on common. (ConvertKit)
• 59% of starting creators haven’t monetized their content material but. (Linktree)