Within the final 12 months, over 70% of the US inhabitants was actively utilizing social media platforms, and spent between seven minutes and two hours on common on their platforms of selection.
With new platforms and options being introduced virtually each week, manufacturers have to remain on high of the most well-liked and helpful ones for his or her audiences.
Luckily, a lot of the tendencies relating to social media that we’re going to be seeing within the new 12 months have already arrived earlier than 2021 has even ended. Meaning proper now’s the very best time for corporations to start out using these tendencies to be able to obtain success within the new 12 months.
TikTok Advertising and marketing
In the previous few years, many corporations have targeted all of their PR and advertising efforts on Instagram due to the platform’s quick price of progress. Moreover, corporations additionally benefited from a excessive return on funding (ROI) from Instagram.
Nevertheless, this development has been altering in the previous few months, with TikTok surpassing 1 billion lively customers this 12 months. It has was one of the widespread social media platforms on the earth, and the variety of customers managed to extend by almost 50% in solely a 12 months.
That’s why one of many largest tendencies in 2022 goes to be manufacturers focusing their PR and advertising efforts on TikTok.
One other massive development within the coming 12 months goes to be social media E-commerce, which has been significantly popularized throughout the pandemic. Firms can create entertaining and interesting video content material throughout most social media platforms, together with Instagram and Fb, to permit customers to make purchases instantly on these platforms.
That’s why corporations ought to be shifting to the most recent video tendencies, and specializing in Instagram’s newest brief video characteristic: Reels. Reels have confirmed to be extremely useful by way of advertising success for a lot of manufacturers as of late.
Whereas this isn’t the most recent development to emerge on social media platforms, utilizing micro-influencers have remained an necessary advertising technique for corporations on social media platforms.
Companies ought to acknowledge the ability that comes with creators which have a smaller variety of followers in comparison with massive celebrities. As an alternative of making an enormous influencer advertising price range to work with the most important celebrities, companies ought to deal with micro-influencers as an alternative.
That’s as a result of many individuals desire to reply and have interaction with the influencers they will relate to most. Micro-influencers even have the strongest relationships with their followers in comparison with another sort of influencer.
Firms that haven’t utilized the ability of paid advertisements ought to find out how to take action as quickly as attainable, as a result of in line with analysis, the natural attain of social media posts has significantly decreased as of late.
That’s why corporations should enhance their paid advertisements budgets for social media platforms. The decline of natural attain has been well-documented by many corporations in the previous few years.
That is very true of these corporations that focus their promotional efforts on platforms like Fb and Instagram. This development goes to proceed within the coming 12 months, which is why corporations ought to begin operating paid social media advertisements and degree up their branding.