Gross sales and advertising and marketing alignment ought to be one in every of your group’s prime priorities. These two groups could not at all times agree, however they should work towards frequent objectives. In truth, when each departments talk successfully, they’ll generate extra leads and improve income.

Nonetheless not satisfied? Take a look at these 20 gross sales and advertising and marketing statistics:

Gross sales and Advertising Alignment Statistics

1. Organizations with tightly aligned gross sales and advertising and marketing features take pleasure in 36% larger buyer retention charges (supply).
2. Aligning gross sales and advertising and marketing additionally results in 38% larger gross sales win charges (supply).
3. Gross sales and advertising and marketing alignment can assist your organization grow to be 67% higher at closing offers (supply).
4. Aligning each departments can assist generate 209% extra income from advertising and marketing (supply).
5. B2B organizations with tightly aligned gross sales and advertising and marketing operations obtain 24% quicker three-year income development and 27% quicker three-year revenue development (supply).
6. Firms with robust gross sales and advertising and marketing alignment obtain a 20% annual development price (supply).
7. Firms with poor gross sales and advertising and marketing alignment have a 4% income decline (supply)
8. Solely 8% of firms have robust alignment between their gross sales and advertising and marketing departments (supply).
9. 46% of entrepreneurs with mature lead administration processes have gross sales groups that comply with up on greater than 75% of marketing-generated leads (supply).
10. 76% of content material entrepreneurs neglect gross sales enablement (supply).
11. 79% of selling leads by no means convert into gross sales. That is usually resulting from a scarcity of lead nurturing (supply).
12. 65% of gross sales reps say they’ll’t discover content material to ship to prospects (supply).
13. 60-70% of B2B content material created is rarely used. In lots of circumstances, it’s because the subject is irrelevant to the client viewers (supply).
14. 47% bigger purchases consequence from nurtured leads than non-nurtured leads (supply).
15. B2B firms’ incapacity to align gross sales and advertising and marketing groups round the best processes and applied sciences prices 10% or extra of income per yr (supply).
16. Firms with “dynamic, adaptable gross sales and advertising and marketing processes” report a mean of 10% extra gross sales folks on-quota in comparison with different firms (supply).
17. 61% of B2B entrepreneurs ship all leads on to gross sales, however solely 27% of these leads will probably be certified (supply).
18. Simply 56% of B2B organizations confirm legitimate enterprise leads earlier than they’re handed to gross sales (supply).
19. 50% of gross sales time is wasted on unproductive prospecting (supply).
20. Gross sales reps ignore 50% of selling leads (supply).

Gross sales and Advertising Statistics- Key Takeaways.

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