Looking for up-to-date Fb statistics? You got here to the suitable place.

Whereas we’re all accustomed to Fb and its promoting energy, there are such a lot of current developments that entrepreneurs have to keep watch over.

For those who’re asking your self these questions:

• “Is operating advertisements nonetheless price it?”
• “What’s up with attain?”
• “Ought to I alter course?”

Then our listing of Fb stats gives you some readability and assist iron out your Fb advertising technique for 2022.

Fb demographic statistics

Fb’s viewers is various and something however one-size-fits-all. To kick issues off, let’s zero in on a very powerful social media demographics of Fb customers:

1. Customers ages 25-34 years signify Fb’s largest viewers

Regardless of the platform’s fame as a seemingly “older” community, 26.4% of the platform’s consumer base is made up of millennials. That mentioned, over one-third (36%) of Fb’s viewers are 45 or older.

2. 73% of college-educated Web customers are on Fb, as are 70% of individuals incomes greater than $75k a 12 months

Fb’s extremely educated and big-spending viewers is notable for advertisers. This alerts alternatives for manufacturers trying to earn gross sales on high-ticket merchandise.

Fb utilization statistics

Given the thrill round competing networks, it may not appear like Fb is booming proper now.

However the newest Fb stats sign that the platform is about as lively as ever. That mentioned, new competitors and shock development from different social media platforms might finally halt its development long-term.

3. Fb presently boasts over 2.89 billion month-to-month lively customers

Though adoption has definitely slowed down, there’s no denying the platform’s standing because the market chief in social media. Fb is on monitor to cross the 3 billion month-to-month consumer threshold, representing the primary social community to take action.

4. 70% of Fb customers declare that they go to the location each day, with 49% checking the platform  “a number of instances per day”

This knowledge highlights how the platform earns repeat consideration from customers, beating out the likes of Instagram, Twitter and YouTube.  Maybe a shock to critics, the idea of frantically checking Fb all through the day is alive and effectively.

You’ll be able to analyze prospects and their conduct on the platform by conducting a deep Fb evaluation and discovering out the place you stand together with your viewers primarily based on the information you get.

5. The typical Fb consumer spends 33 minutes per day on the platform

Fb utilization has held regular since about 2019, though it has seen a 6-minute fall over the previous 5 years complete.

Remember that social utilization per platform is just about flat. Extra networks imply extra preventing for viewers consideration. Consequently, the typical social client spreads their utilization time round extra evenly.

6. Fb’s widespread cellular utilization is staggering, with 98.5% of customers accessing through cellular (and 81.8% doing so completely)

No surprises right here: Social media and smartphones go hand in hand. That mentioned, this knowledge is noteworthy for crafting each Fb posts and advertisements.

7. Two-thirds of grownup customers eat information via Fb (and practically one-third accomplish that recurrently)

Twitter might need the fame of being the “breaking information” platform however Fb stays a go-to supply for information subsequent to YouTube, in line with the report under. This speaks to the significance of well timed content material that informs customers, builds group and creates significant dialogue.

Make sure that to align with Fb finest practices to prioritize constructive proactive content material over clickbait.

8. Fb’s new consumer development fee is the second-lowest of all social platforms (solely 0.8% in 2021)

That is positively essentially the most regarding of all our Fb statistics for advertisers and entrepreneurs. Fast development on TikTok and slowdowns on Instagram present that youthful audiences are transferring the needle for social networks.

9. Fb remains to be the most-used community amongst entrepreneurs (93%)

Meals for thought: entrepreneurs must remind themselves that Fb remains to be a precedence community for social-savvy manufacturers trying to promote. In keeping with this survey, entrepreneurs spend most of their efforts on Fb in comparison with Instagram.

Fb advert stats

Reality: Fb advertisements stay a staple of selling no matter consumer development.

Heck, Fb’s advert income noticed a 56% improve throughout 2021 alone (reaching a complete of $28.6 billion).

As social advertisements develop, natural attain will get more durable to return by, which means optimization and technique are key to seeing significant returns.

10. Fb accounts for over 1 / 4 of all digital advert spending, proper behind Google (28.9%) and surpassing Amazon (10.3%)

 

Social media is poised to surpass paid search if this confirms that Fb is on the forefront of constructing it occur.

11. The Philippines (109.6%), Vietnam (94.6%) and Mexico (94.1%) are among the many nations with the most important Fb advert viewers attain

This Fb stat speaks to Fb’s huge viewers attain, together with its worldwide ad-buying energy for customers exterior of the US.

12. There are over 10 million lively advertisers on Fb as of 2020

Don’t let anybody let you know Fb advertisements are useless. Between the income famous earlier and the truth that this quantity has been rising pretty constantly YoY, advertisements aren’t going anyplace but.

13. The typical CTR for FB retail advertisements elevated by 6% YoY (as much as 1.32%) in 2020

Curiosity factoid from this report: whereas Instagram presently has the next CPC than Fb ($0.86 vs. $0.57), Instagram can be seeing higher conversion charges than their father or mother firm (8.07% vs. 6.57%).

14. Market (2.7%) and in-stream video (1%) are among the many hottest non-feed advert placements on Fb.

Given how people on Market are keen to purchase, advertisements match proper into their journey as prospects. Nonetheless, this survey is disappointing for the way forward for Tales-based advertisements (0.4%).

Fb engagement statistics 

The Fb algorithm has been a supply of irritation for a lot of entrepreneurs. Fortunately, the platform itself has really shed some gentle on what persons are seeing and what helps improve attain.

15. The vast majority of content material seen by Fb customers comes from mates and other people adopted (54.4%)

From advisable content material to advertisements and past, this knowledge highlights simply how a lot the typical client’s consideration span is being pulled.

16. 86.5% of content material considered on Fb incorporates no hyperlinks

Posts that take individuals off Fb harm their publicity. That’s why it’s necessary to make use of pictures, movies and anything that retains individuals on the platform.

17. In comparison with Instagram natural model engagement on Fb is down (0.27%), however forward of Twitter (0.07%)

Manufacturers trying to develop on Fb have an uphill battle in the event that they’re counting on natural content material alone, nonetheless, knowledge exhibits that engagement is excessive on Fb in comparison with Twitter. Making use of engagement-worthy posts like worker advocacy content material, polls or contests will be sure you reel in the good thing about this stat.

Fb function stats (video, Tales, Messenger) 

So, what kind of content material must you submit? What options are rising and what’s stagnant?

To wrap issues up, we’ll evaluate some Fb stats that break down among the platform’s key options.

18. Fb video (in-feed) is the preferred kind of video content material on the platform (51% of customers), barely lower than Dwell and Watch mixed (57%).

Dwell and Watch are rising, however they don’t attain the engagement that conventional Fb video receives.

19. Fb Messenger is on monitor to surpass 3.2 billion cellular customers by the top of 2022

After we speak about Fb, Messenger is usually forgotten, but it surely’s integral to the platform and represents the app’s most-used function in line with this report from Statista.

20. Over 1 billion individuals use Tales throughout Fb’s household of apps (together with Instagram)

Lastly, Fb Tales adopted Instagram and have become one of many platform’s hottest options, in line with the social media big.

What do these Fb statistics imply to you?

Now greater than ever, it’s time to place your Fb presence beneath the microscope.

It doesn’t matter what you’re doing on Fb, there’s no denying it’s a precedence platform with an enormous base and tons of potential. Engagement via advertisements, natural posts, and the whole lot in-between is extraordinarily helpful.

We hope these Fb stats will help information your technique in the suitable route. With these takeaways and a greater understanding of your precedence Fb metrics, you’ll be nearer to scoring the attain your model deserves.