In 2021, Fb rebranded to Meta, which now acts as Fb’s father or mother firm and oversees Instagram, WhatsApp, and Messenger. These 4 apps are often called Meta’s Household of Apps.

For entrepreneurs, which means Fb is now considering of itself as a part of a conglomerate of apps, however this isn’t any motive to not drill down into the specifics of what actually makes Fb tick.

Learn on to search out important Fb demographics that matter to social media entrepreneurs in 2022.

19 Fb consumer demographics you’ll want to know in 2022

Meta’s complete income is $117.9 billion

Not unhealthy for a corporation began in a Harvard dorm bed room! $115.6 billion of this income got here from Meta’s Household of Apps.

Not content material with solely having a few of the greatest apps on the earth beneath their belt, Meta can also be investing closely in Actuality Labs, a enterprise owned by Meta that produces augmented actuality and digital actuality {hardware} and software program. In 2021, $2.2 billion of Meta’s 2021 income got here from this space of the corporate.

Meta’s income has elevated by 3086% since 2011

Nonetheless often called Fb in 2011, the corporate has grown wildly because the days of poking individuals in your pals’ listing. Since then, Fb/Meta’s income has grown by a mind-blowing 3086%, from $3.7 billion to $117.9 billion.

In This fall 2021, $15 billion of Meta’s advert income got here from the US and Canada

Kerching! One other $8.1 billion got here from Europe, $6.1 billion from the Asia-Pacific area, and $3.2 billion from the remainder of the world. One thing to consider once you’re crafting advert campaigns on Fb.

Supply: Meta

2.82 billion individuals log into Meta’s Household of Apps every day

Yup, this contains Fb, and this quantity has solely elevated quarter on quarter as extra individuals discover worth in scrolling by way of Fb, Instagram, WhatsApp, and Messenger.

Supply: Meta

Asia-Pacific has the very best variety of Fb every day lively customers (DAUs)

In This fall 2021, a whopping 806 million individuals in that area logged into Fb. In Europe, 309 million checked their Fb account every day, and 195 million individuals did the identical within the US and Canada.

The worldwide common income per consumer on Fb is $11.57

Common income per consumer (ARPU) is a crucial metric as a result of it tells Fb how a lot cash they make off their customers. In 2021, Fb’s ARPU grew by 15.7% in comparison with 2020.

In This fall 2021, Fb’s ARPU was highest within the US and Canada, with the common income per consumer netting Fb a cool $60.57. Conversely, the demographic with the bottom ARPU was Asia-Pacific with $4.89.

What’s fascinating right here is that Asia-Pacific has the very best variety of individuals logging into Fb however the firm earns the bottom quantity of income from this demographic.

In case you’re utilizing Fb, you’re greater than probably to make use of the opposite apps in Meta’s Household

Fb customers like to be concerned with Meta’s different apps in its Household.

• 74.7% of Fb customers additionally use YouTube
• 72.2% of Fb customers additionally use WhatsApp
• 78.1% of Fb customers additionally use Instagram

In our analysis, we additionally discovered that Fb customers are least more likely to additionally use TikTok and Snapchat, two platforms that usually entice a youthful viewers.

Fb is the most well-liked social media community for women and men aged 35-44

That’s proper. Older millennials can’t get sufficient of Fb. This demographic is most certainly to have been early adopters of Fb in a post-Myspace world and continued to make use of and favor the platform as they grew up.

Fb is least common with ladies aged 16-24, with solely 7.3% of ladies surveyed itemizing the social media platform as their favourite.

56.6% of Fb’s advert viewers are males

Talking of female and male demographics, it’s value mentioning that greater than half of Fb’s advert viewers are male, with ladies making up the remaining 43.4% of Fb’s promoting demographic.

Supply: Hootsuite Digital Tendencies Report

70% of US adults use Fb

In line with analysis by Pew, no different main platform comes wherever near this quantity of utilization, besides YouTube, which is utilized by 80% of Individuals.

49% of Individuals say that they go to the social media platform a number of instances a day

Repeat visits equal extra probability of seeing an advert marketing campaign, a major driver in Fb’s rising income.

Want extra Fb advertising ideas in your life? We’ve bought you lined. Take a look at 39 Fb Stats That Matter to Entrepreneurs in 2022.

Fb utilization is a fair break up between Democrats and Republicans

72% of Democrats and 68% of Republicans use Fb, and Democrats are extra probably to make use of different social media platforms, together with Instagram (40%), Twitter (32%), and WhatsApp (30%).

For advertising functions, which means the liberal demographic is perhaps extra tech-savvy and might be reached on extra locations on-line in comparison with their extra conservative counterparts.

Supply: Pew Analysis Middle

Males aged 25-34 maintain the greatest share of promoting attain on Fb

In case you’re seeking to run advert campaigns on Fb, you’ll must know precisely who to focus on campaigns to, and males aged between 25 and 34 make up 18.4% of Fb’s advert viewers. Girls in the identical age group account for 12.6%.

The demographics with the bottom advert attain are women and men aged 13-17 and seniors aged 65+.

Supply: Hootsuite Digital Tendencies Report

In case you’re in search of extra Fb promoting insights, head over to The way to Promote on Fb: Full Fb Advertisements Information for 2021.

India is the nation with essentially the most intensive promoting attain

Carefully adopted by America, Indonesia, Brazil, and Mexico. The primary European nation on the listing is the UK after which Turkey and France.

In India, Fb adverts attain 30.1% of the inhabitants aged 13+, and within the US, adverts attain 63.7% of the identical age group.

The Fb app was downloaded 47 million instances in America all through 2021

It is a lower of 11% in comparison with earlier years. Fb was the fourth hottest app, crushed to the highest spots by Snapchat, Instagram, and TikTok—notable all video-centric apps.

Might this be why Fb just lately launched Fb Reels throughout 150 nations?

For entrepreneurs, there are continuous indicators that the way forward for social media is video. The rise of TikTok and Reels throughout each IG and Fb helps affirm this truth.

Supply: eMarketer

Over 1 billion individuals use Fb Market

Goodbye, Craigslist! Whats up Fb Market. The buy-and-sell aspect to Fb has grown considerably since its launch in 2016 and is now utilized by over 1 billion individuals worldwide.

There are over 250 million shops on Fb Retailers

Fb is making strikes within the ecommerce world and launched Retailers in 2020, giving its userbase entry to 1 / 4 of a billion shops. Buying is turning into extra commonplace on Fb, with a mean of 1 million individuals utilizing Fb Retailers on a month-to-month foundation.

Fb eliminated 6.5 billion pretend accounts in 2021

Gotta cease that spam, in some way!

Bullying and harassment on the platform is in decline

Social media isn’t any place to make different individuals really feel unhealthy about themselves. Interval.

Fortunately, it appears to be like like Meta takes bullying and harassment significantly and experiences that for each 10,000 content material views, round 10-11 views include bullying. The corporate additionally reported that in 2021, they took motion on over 34 million posts that went towards their neighborhood requirements and coverage documentation.

Handle your Fb presence alongside your different social media channels utilizing Hootsuite. From a single dashboard, you’ll be able to schedule model posts, share video, interact your viewers, and measure the influence of your efforts. Strive it free at present.

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