Whereas TikTok is a more recent platform, it has made strides in proving itself as essential platform for manufacturers, companies, and creators seeking to develop an engaged viewers and promote themselves.

Whether or not you’re simply beginning on the platform otherwise you’re seeking to be taught extra concerning the state of promoting on TikTok, this submit will go over vital stats to know.

TikTok Promoting Stats To Know

TikTok has 1 billion international every day lively customers. (DataReportal)
Of entrepreneurs that purchase paid advertisements on social media, 65% buy them on TikTok. (HubSpot Weblog)
Entrepreneurs say that TikTok is the second best platform for video content material. (HubSpot Weblog)
36% of shoppers need to find out about merchandise by short-form movies like TikToks or Reels. (HubSpot Weblog)
Gen Z is discovering and shopping for merchandise on social media greater than some other era. (HubSpot Weblog)
Amazon and HBO spent probably the most cash on TikTok advertisements within the U.S. between January and Could of 2022. (Statista)

A latest Kantar survey discovered that 67% of respondents agreed that advertisements on TikTok seize their consideration, which is a ten% lead on different social media channels. (Kantar)
52% of TikTok customers within the U.S. mentioned that commercials they noticed on the platform have been enjoyable and interesting. (Statista)
TikTokers are twice as probably as customers of different social channels to advocate one thing they’ve found on TikTok. (Materials)
43% of customers attempt one thing or go someplace new after seeing it at the least as soon as on TikTok. (Flamingo)
58% of customers say they’re extra prone to discuss a model or share an advert if a video includes a tune they like. (TikTok)
Advert content material created for TikTok and in partnership with creators has a 93% greater engagement charge. (TikTok)
71% of TikTokers say that TopView advertisements, which have an extended run time, efficiently seize their consideration. (TikTok)
In-Feed advertisements on TikTok obtain 23% greater element reminiscence than TV advertisements. (Neuro-Perception)
55% of customers say TikTok helps them uncover new issues. (TikTok)