You already know the expression, “What you see is what you get”? Nicely, an e mail preview makes certain that’s the case on the subject of sending e mail advertising and marketing campaigns.
On this publish, we’ll focus on the very best free and paid e mail testing, previewing, and e mail rendering instruments you need to use to ensure your emails are prepared for the eyes of your leads and clients.
Desk of Contents
What’s an e mail previewer?
An e mail previewer is a device that helps you preview your messages earlier than sending them to your listing. Previewing your messages ensures your emails are skilled, error-free, straightforward to learn, and prepared on your leads and clients.
Why use an e mail previewer?
Since everybody makes use of completely different e mail suppliers corresponding to Gmail, Outlook, or Yahoo, emails can seem otherwise for numerous subscribers.
Typically, photographs are blocked, alt textual content is lacking, or fonts received‘t render. If this occurs, you possibly can harm your credibility and lose subscribers. That’s why it is important to check your emails earlier than you ship them.
Now, let’s take a second to overview HTML e mail rendering versus plain textual content emails and previews.
HTML Emails vs. Plain Textual content Emails
HTML emails code a doc in order that an HTML reader (e.g., an internet browser) can learn and render info — this permits a web page to indicate multimedia, shade, photographs, and extra. Plain textual content emails do not embrace any of the multimedia, colours, photographs, particular fonts, and so forth. that you just’d see in an HTML e mail — it is simply plain textual content.
Regardless of which e mail sort you select, it is best to preview your emails to ensure they’re prepared on your viewers.
That is particularly essential should you go along with an HTML e mail because it inherently consists of multimedia parts, colours, fonts, branded parts, photographs, and extra.
HTML E-mail Preview
As your HTML emails grow to be extra refined, it is essential to preview and take a look at your emails earlier than sending them to recipients. An HTML preview means that you can modify something crucial earlier than the ultimate model is shipped to your viewers.
That means, you’ll be able to ship your messages to the individuals who matter most — your clients — with full confidence.
Finest E-mail Preview Instruments
- HubSpot E-mail Advertising and marketing Instrument
- SendX
- Marketing campaign Monitor
- Mailosaur
- GlockApps
- SendForensics
From HubSpot to GlockApps, right here’s how to decide on the proper e mail previewer on your wants and price range. Apart from previewing emails, many advised instruments additionally embrace different e mail advertising and marketing options, like superior testing.
1. HubSpot E-mail Advertising and marketing Instrument
Begin utilizing HubSpot’s E-mail Advertising and marketing Software program.
Worth: $18 per thirty days to $800 per thirty days.
We’ve baked HubSpot’s E-mail Advertising and marketing Instruments into your CRM plan. You should utilize genuine and correct buyer information to energy your e mail advertising and marketing efforts.
As a result of the CRM platform scales with your small business, HubSpot’s E-mail Advertising and marketing Instruments are perfect for rising firms.
As your subscriber rely will increase, you will have the pliability to regulate your lists accordingly. Plus, our drag-and-drop e mail builder simplifies the method of previewing emails throughout numerous platforms and units, as you’ll be able to see right here.
With the additional benefit of the HubSpot AI E-mail Author, managing and creating partaking e mail campaigns has by no means been simpler. In actual fact, I used their AI device to generate the topic line for this e mail template. Isn’t that handy?
Professional tip: You possibly can truly use pre-made filters to customise your contacts and analyze the patterns in unopened or bounced emails.
2. SendX
Worth: Ranges from $7.49 a month for 1–1,000 subscribers to $142.49 a month for 30,001–35,000 subscribers.
SendX is an e mail advertising and marketing software program for knowledgeable e mail entrepreneurs. There’s just one plan (Enterprise Plan), and the value varies primarily based in your quantity of subscribers. The Enterprise Plan consists of all software program options and limitless emails per thirty days.
SendX caters to “unfairly banned” niches, together with “cryptocurrency” and “affiliate advertising and marketing.”
Their product affords a heatmap report that includes an outline of call-to-action (CTA) success throughout campaigns. You should utilize the function to see which visuals encourage readers to take motion. Listed here are some button choices you’ll be able to discover should you’re utilizing Sendx:
Professional tip: You need to whitelist your area earlier than beginning any e mail campaigns on SendX; in any other case, your restrict might be 10 emails. As a matter of truth, you must do that even while you improve to any of the paid plans. One thing I realized the onerous means.
3. Marketing campaign Monitor
Worth: $11 month-to-month for his or her Lite plan; $19 month-to-month for his or her Necessities plan; and $149 month-to-month for a Premier plan
Marketing campaign Monitor’s Inbox Preview device reveals what your e mail will seem like when despatched to all main e mail suppliers and when considered on numerous units, as proven under.
You merely should click on the view you’d like from the choices listed on the left. It’s even potential to view your e mail with out photographs.
As well as, this device can examine to see in case your e mail will go well-liked spam filters to make sure it lands in your viewers’s inboxes.
Professional tip: Marketing campaign Monitor additionally offers A/B testing options primarily based in your marketing campaign purpose. Since changes can’t be made whereas an A/B take a look at is operating, the marketing campaign guidelines comes up so you’ll be able to overview all the things you’ve got already arrange. I discover this function extraordinarily handy!
4. Mailosaur
Worth: $9 a person per thirty days for a starter plan; $16 a person per thirty days for a marketing strategy; $20 a person per thirty days for knowledgeable plan; and customized pricing for enterprises
Mailosaur means that you can immediately see how your e mail will seem on all well-liked e mail shoppers, permitting you to catch any errors and to really feel assured that your e mail will look nice in any inbox.
It additional means that you can view your e mail on completely different units and completely different browsers. You’ll make sure you appropriate any errors earlier than sending out your emails.
Professional tip: As beforehand talked about, the Mailosaur Dashboard means that you can produce e mail previews. Nonetheless, as you’ll be able to see under, the API may additionally be used to construct end-to-end e mail testing in a number of coding languages.
5. GlockApps
Worth: $59 month-to-month for a fundamental bundle; $99 month-to-month for a enterprise bundle; $199 month-to-month for a customized bundle
GlockApps is a deliverability device that helps entrepreneurs within the tech house preview and take a look at their emails. Apart from testing for spam scores, you’ll be able to preview and analyze e mail content material.
When you run the checks, GlockApps will offer you motion steps to enhance your emails earlier than urgent ship.
Professional tip: Along with these options, utilizing its spam checker, you’ll be able to observe the placement of your e mail, together with the inbox, promotion, and spam folders, after you push ship. As somebody who’s used the platform earlier than, I feel this helps clear up deliverability points whereas supplying you with the very best conversion fee potential.
6. SendForensics
Worth: $39 month-to-month for a model plan; $63 month-to-month for a corporation plan; $159 month-to-month for an company plan; $279 month-to-month for an enterprise plan
SendForensics is an all-in-one e mail deliverability device for in-house entrepreneurs and companies. SendForensics’ device is especially for e mail testing, however the paid plans additionally supply a previewing function.
As a result of the previewer doesn’t use an emulator, you’ll see your e mail precisely the way it’ll look on a tool or browser.
Professional tip: As you’ll be able to see, you need to use the Content material tab in SendForensics to examine your e mail for any spam-causing elements. Though their content-checking function is not as strong, I feel their benefit is that each suggestion comes with a justification, so you need to use your judgment to filter the outcomes.
Free E-mail Preview Instruments
- HubSpot E-mail Advertising and marketing Instrument
- SubjectLine.com
- MailNinja E-mail Previewer
- Inbox Analyzer
- PutsMail
It is essential to notice that the next free e mail preview instruments are additionally free e mail testing instruments. Which means, they’ve the flexibility to help with e mail previews and e mail testing.
1. HubSpot E-mail Advertising and marketing Instrument
Get Began with HubSpot’s E-mail Advertising and marketing Software program for Free
With HubSpot’s E-mail Advertising and marketing Instruments, you’ll be able to create, personalize, and optimize your advertising and marketing emails with out the necessity for any code or assist from designers.
Since this device is a part of the HubSpot CRM platform, you‘ll know the info you’re utilizing to customise your emails is correct. As an example, personalize emails by referring to the recipient’s lifecycle stage or membership standing — then schedule your marketing campaign so your custom-made emails are despatched mechanically.
Pre-made, customizable e mail templates, and the device’s drag-and-drop editor assist you to rapidly create lovely emails on your recipient listing.
Lastly, A/B take a look at completely different parts of your emails — corresponding to topic traces or the time that you just ship your emails — to find out what works greatest on your viewers.
Professional tip: By including good guidelines, you’ll be able to select customized CTAs for customers primarily based on their contact lifecycle stage, gadget, nation, and extra. I discovered this actually helpful, as I may additionally preview what every e mail appears to be like like when despatched.
2. SubjectLine.com
Testing the visible design of your emails is essential. Nonetheless, do not forget to preview your precise content material as properly.
With SubjectLine.com, you’ll be able to take a look at your topic traces and obtain a free score out of 100. The device considers the overall size, phrase size, urgency, and extra.
Phrase alternative issues in your topic traces, and this device will aid you develop extra clickable topics so your readers usually tend to open.
Professional tip: You possibly can take a look at out your unique topic line and select different choices generated by their AI device. The one factor I’d change is that the BETA function generally creates very related copies, as you’ll be able to see.
3. MailNinja E-mail Previewer
MailNinja is an free-to-use e mail testing device and uncluttered in the way it works. With this device, you’ll be able to see on the spot previews of your HTML emails. Moreover, you’ll be able to double-check your alt textual content, ship take a look at emails, and see how your e mail will look on completely different units.
It is a easy, free choice should you do not belief or need to use a distinct preview device than your e mail advertising and marketing software program.
Professional tip: You possibly can rapidly preview emails with MailNinja by merely pasting the HTML code of the emails. There’s no must do the rest, so I discover it fairly hassle-free.
4. Inbox Analyzer
Inbox Analyzer, one other free e mail testing device, helps take the ache out of inbox and spam testing your emails.
Ship your emails to the most well-liked inbox suppliers to see how they seem and in the event that they ship — this device will let you realize in case your e mail hits the inbox, spam folder, or is undelivered.
Moreover, you‘ll obtain on the spot studies in your sender scores, status alerts, and even blocklists. With this device, you’ll have the ability to discover points and learn to resolve them.
5. PutsMail
PutsMail is an e mail testing device by Litmus. Plus, PutsMail helps you to see how your e mail will look throughout 50+ platforms and units. It is a useful gizmo should you’re simply on the lookout for a fast and straightforward solution to preview your emails.
Professional tip: You possibly can add a Chrome extension to your browser utilizing a Litmus account. In my expertise, this makes verifying your hyperlinks, images, and tracks simpler. You possibly can guarantee each e mail is inclusive by utilizing e mail accessibility checks for shade imaginative and prescient deficiencies and different points.
Paid E-mail Preview Instruments
- Get Response
- Litmus
- Stripo
- Preview My E-mail
- E-mail on Acid
1. Get Response
Worth: $19 month-to-month for e mail advertising and marketing; $59 month-to-month for advertising and marketing automation; $119 month-to-month for ecommerce advertising and marketing
Get Response is an e mail advertising and marketing software program that may aid you create content material, enhance gross sales, and enhance site visitors to your website. Preview your emails in over 25 well-liked e mail shoppers, and decide if and when multimedia parts like photographs are blocked.
Professional tip: When creating an e mail, you will have the choice of doing it your self or utilizing AI to design it. You possibly can mix each variations to see which performs higher, and it’s time-efficient.
2. Litmus
Worth: $99 month-to-month for Litmus Fundamental; $199 month-to-month for Litmus Plus
Litmus is a device for testing and growing e mail campaigns. With a paid account, you may acquire entry to an e mail preview testing device that means that you can see screenshots of your emails throughout 90+ completely different apps and units.
Litmus means that you can personalize messages at scale. It’s appropriate for established firms with massive e mail lists. Each paid plan comes with e mail previewing and affords limitless read-only customers. There’s a variety of templates which are straightforward to implement.
Higher but, in case you have a Litmus account, you’ll be able to add a Chrome extension to your browser and take a look at your emails with out ever leaving your e mail service supplier.
With the extension, you’ll be able to validate your hyperlinks, photographs, and monitoring. Plus, the extension will immediately run a brand new guidelines with each edit.
Professional tip: Utilizing Litmus Spam Testing, you’ll be able to examine your e mail to spam filters to find out whether or not it’s blocked or in case your DMARC file was arrange incorrectly.
3. Stripo
Worth: $15 month-to-month for a fundamental plan; $45 month-to-month for a medium plan; $95 month-to-month for a professional plan
Stripo is an intuitive e mail builder with e mail testing and quite a lot of obtainable e mail service supplier (ESP) integrations (together with HubSpot, Gmail, Outlook, and Mailchimp). There’s a library of customized modules, so you need to use them throughout numerous campaigns.
The entire emails you design with Stripo’s HTML editor are responsive, so that you’ll by no means have to fret about e mail rendering for recipients throughout completely different units. Moreover, after constructing dynamic AMP emails with Stripo, the device’s code validator checks the e-mail for errors for you.
Stripo might be releasing a “Actual-time co-editing & commenting” function for the Medium and above plans sooner or later. Stripo works for in-house entrepreneurs. There’s additionally a use case for HR managers who ship out inner newsletters.
Professional tip: We all know that the buttons in Outlook seem barely completely different from these in different e mail suppliers. This may change the uniformity and visible attraction of an e mail.
You possibly can activate “Help of Outlook” if you wish to save the look of your buttons for all Outlook variations.
4. E-mail Preview Companies
Worth: $25 month-to-month for the standard plan; $45 month-to-month for a marketing strategy; $160 month-to-month for knowledgeable plan; $399 month-to-month for an enterprise plan
E-mail Preview Companies (previously Preview My E-mail) is one other e mail testing resolution that may aid you enhance your efficiency.
With it, you’ll get actual screenshots of your e mail throughout all the favored e mail suppliers in a single click on. This device additionally affords e mail analytics that may aid you higher perceive your e mail viewers.
It’s a fantastic e mail enhancement resolution for entrepreneurs, designers, and builders. Each plan has limitless e mail previews to entry through a devoted inbox.
Professional tip: You possibly can detect and resolve spam issues with Preview My E-mail because it compares your unique IP handle to greater than 50 of probably the most extensively used blacklists within the enterprise, corresponding to Spamhaus, SURBL, SORBS, and others.
5. E-mail on Acid
Worth: $74 month-to-month for The Fundamentals; $134 month-to-month for Premium; Customized pricing for Enterprise
E-mail on Acid is an e mail preview device designed that will help you show emails correctly throughout all shoppers. The e-mail previews are dwell shoppers, so that you’ll see precisely what your subscribers see.
This device offers you screenshots, so you don’t have any questions on what your e mail will seem like on 90 shoppers and units. It additionally checks for poor formatting, damaged hyperlinks, and code issues.
E-mail on Acid additionally affords the flexibility to remark, edit, and overview e mail previews instantly within the software program for a quicker and extra environment friendly testing course of.
Professional tip: With Marketing campaign Precheck, you’ll be able to edit each a part of your e mail earlier than sending it to recipients — making it much more thorough. You could both make the most of the built-in E-mail on Acid workflow or design your personal to make use of this function.
Begin Previewing, Testing, and Rendering Your Emails
Previewing your emails is a vital a part of e mail advertising and marketing. If individuals can‘t see your emails or your credibility is ruined, these emails haven’t performed their job.
Use an e mail previewing and testing device to make sure they’re excellent for recipients.
Editor’s notice: This publish was initially printed in June 2020 and has been up to date for comprehensiveness.
