As social platforms have change into extra artistic, and more and more aligned with leisure, influencer advertising has change into a extra necessary tactic, with manufacturers capable of faucet into platform specialists, and their established followings, to spice up their model messaging.

And whereas it might not instantly look like as a superb a match as B2C, B2B manufacturers are additionally more and more seeking to influencers to assist broaden their model messaging, with an increasing number of companies searching for endorsement and acknowledgment from key voices of their house.

That’s the discovering of High Rank Advertising’s newest ‘B2B Influencer Advertising Report’, which features a heap of insights into key tendencies, shifts and future predictions for the B2B sector, which may assist to form your advertising strategy.

High Rank has additionally collected a number of the key findings into the beneath infographic, offering a helpful lead-in to the principle report.

You’ll be able to obtain the complete report right here.