Is your Instagram content material lackluster and failing to draw new followers to your web page?

You’re not alone.

Many enterprise house owners really feel misplaced when making an attempt to create a rock-solid content material plan on Instagram, however it doesn’t must be rocket science.

This weblog will have a look at 15 high tricks to take your Instagram content material technique to the subsequent degree.

Let’s go!

Be happy to skip to the part you are most concerned with:

The three pillars of an Instagram content material technique

Instagram has turn into one of the crucial highly effective social media platforms for companies. With greater than 2 billion energetic customers, it gives an ideal alternative for manufacturers to advertise their services and products in a visually interesting method.

However to benefit from this platform, it’s not sufficient to only put up any content material. As an alternative, you want a well-planned Instagram content material technique that aligns along with your viewers and follows tried-and-true content material requirements.

Listed here are 3 pillars of a profitable Instagram content material technique: 

Pillar #1: High quality

Instagram is a visible platform, and the standard of your visuals performs an important function in attracting and retaining followers. So be sure your visuals are top quality and visually interesting.

How are you going to get high-end visuals?

• If in case you have one obtainable, use a high-end digital camera or knowledgeable photographer to seize pictures and movies.
• Use high quality modifying instruments like Adobe Lightroom.
• Use confirmed design instruments like Canva or Put up Planner’s Content material Studio

Keep in mind to remain on model. Use colours, fonts, and kinds that replicate your model’s persona and aesthetics whereas retaining high quality excessive.

Pillar #2: Consistency

Consistency is essential with regards to constructing your model id on Instagram. Consistency means a number of issues:

• Constant high quality
• Constant posting frequency (common posting as an alternative of randomly)
• Constant model voice

Holding this stuff constant may help you construct belief along with your viewers.

Develop a content material calendar and keep on with it to make sure you’re posting frequently.

A good way to determine higher posting consistency is to plan your calendar by Put up Planner, which may schedule or routinely put up your content material on the proper time for you.

If you happen to keep constant, you’ll sign to Instagram that your content material is value selling and also you’ll get extra engagement.

Pillar #3: Relevance

Lastly, your content material must be related to your model and your viewers.

In different phrases, it ought to educate, inform, or entertain YOUR followers as an alternative of focusing on your entire Instagram viewers.

To perform this, strive the next:

• Analysis your viewers’s wants, preferences, and pursuits.
• Use hashtags and placement tags to make your content material extra discoverable by these concerned with your area of interest.
• Collaborate with influencers and different manufacturers in your {industry} to broaden your attain and construct credibility.

Keep away from posting content material that doesn’t particularly goal YOUR viewers, and your engagement will skyrocket.

Why scheduling your Instagram content material is necessary

Posting nice content material takes effort. It’s a must to discover or create nice content material, AND it’s important to discover the suitable time to put up that content material.

That is the place scheduling your Instagram content material is available in. Scheduling lets you plan your complete content material technique to tailor how your content material can be delivered to your viewers.

Listed here are 3 necessary the explanation why you have to be scheduling your Instagram content material.

Save time

Automating and scheduling your Instagram content material can prevent a TON of time. You possibly can plan your posts, captions, hashtags, and visuals forward of time, making it simpler to put up constantly.

With scheduling, you possibly can sit down for an hour or two on a Monday morning, schedule your Instagram content material for the week, after which overlook about it. This frees up your time to concentrate on different elements of what you are promoting.

Scheduling instruments additionally work in your PC or Mac, that means it can save you time in your workflow by not needing to work in your cellphone.

Most individuals who use a content material scheduling device like Put up Planner touch upon what number of hours they’ll save by curating and scheduling their content material with a tailored device!

Put up higher content material

Many Instagram customers know they need to put up each day, however they don’t have a system in place to seek out nice content material each day.

Scheduling fixes that downside fully by supplying you with time to consider the next:

• What sort of content material you need to put up
• When you need to put up
• What sequence you need to put up your content material in (to reap the benefits of seasons and traits)

Planning your content material prematurely offers you extra management over the standard of your content material.

You possibly can take the time to create high-quality pictures and movies, write compelling captions, and use efficient hashtags that’ll get your content material seen by your audience.

It’s also possible to guarantee your content material is constant along with your model’s voice and tone.

Put up extra constantly

Posting constantly is significant for rising your Instagram following and interesting along with your audience. The extra they see your content material, the extra alternatives they’ve to interact with you and observe you!

By scheduling your content material, you possibly can be sure that you put up on the proper time and frequency.

If you happen to schedule prematurely, you already know that you just’ll put up day-after-day on the identical time, eliminating the last-minute panic while you nonetheless haven’t determined what to put up.

15 tricks to excellent your Instagram content material technique

Instagram is HUGE.

How big, you ask?

Greater than 95 MILLION pictures and movies are being posted EVERY DAY.

However with a lot content material obtainable to customers, it may be difficult to get your model seen. That is why having an superior Instagram content material technique is important.

And having an ideal content material technique doesn’t occur accidentally. It takes planning and tried-and-true methods.

On this part, we’ll cowl 15 foolproof suggestions that can assist you excellent your Instagram content material technique and make your model stand out.

1. Create and put up reels to broaden your attain

Instagram launched Reels in 2020 as a method to allow you to create and edit brief movies as much as 60 seconds lengthy. This format has rapidly turn into extremely common and is a good way to achieve a bigger viewers.

Creating partaking Reels takes some follow, however begin out by making an attempt the next options:

• Repurpose content material from present weblog posts, podcasts, or longer movies
• Create a fast “how-to” video on your followers
• Put up behind-the-scenes movies of what you are promoting
• Rapidly touch upon {industry} information

It’s also possible to put up movies of your self responding to buyer inquiries or doing one thing enjoyable and associated to your model.

Be certain that your Reels are enjoyable to look at, attention-grabbing, and informative. Hold the standard excessive, and your followers will repay you with views and engagement.

2. Make your content material extra enticing

To make your Instagram content material extra visually interesting, be sure that each put up you make has fascinating visible parts as an alternative of a boring image.

For an excellent larger impression, strive pairing visuals with textual content. For instance, add captions or quotes to pictures or create an infographic.

Additionally, take the time to decide on aesthetically pleasing colours that complement the picture or video.

Lastly, guarantee all visuals are high-quality and don’t seem grainy when considered on a cell machine or laptop display screen.

Use a device like Put up Planner’s Content material Studio to create high-quality graphics, even if you happen to’re a design novice.

It supplies customers with textual content modifying instruments, inventory pictures, and loads of different design instruments to make sure that you’re capable of create beautiful Instagram posts.

3. Differ your content material (with out compromising your voice)

You must by no means be afraid to experiment with several types of content material, however maintain it consistent with your model’s voice.

If you happen to’re on the lookout for methods to combine up your content material, put up content material sorts you often don’t put up. For instance, strive posting an industry-related meme if you happen to usually make informative posts.

If you happen to often put up about area of interest information, strive a light-hearted put up about certainly one of your workers.

Don’t compromise your model’s voice within the title of selection, however attempt to put up numerous sorts of content material so your feed doesn’t get stale.

4. Use user-generated content material (UGC)

Consumer-generated content material is a good way to humanize your model and present that there are actual folks behind it.

If you happen to aren’t satisfied that UGC works, check out the numbers:

• 79% of shoppers say UGC closely impacts their buying choices
• 56% of shoppers say they need to see UGC from their favourite manufacturers greater than another sort of content material
• 90% of shoppers say genuine content material is necessary to them

How do you get UGC?

You possibly can ask your followers for his or her content material and repost it in your web page to present them recognition. Or, you possibly can seek for hashtags associated to what you are promoting and ask posters if you happen to can share their pictures.

5. Curate content material from across the net

Curating content material from across the net is one other method to present your followers that you’re up-to-date with what is going on on in your {industry}. It’s also possible to share different manufacturers’ posts that complement your model to extend engagement.

If curating content material from different sources seems like quite a lot of work, it’s as a result of it’s. Nevertheless, there are some methods to hurry it up.

The most effective methods to avoid wasting time curating content material (and really enhance the standard of your content material as nicely) is to make use of Put up Planner’s Content material Streams.

Content material Streams are collections of the very best profiles, pages, and communities from across the net that make it simple to rapidly discover content material and add it to your posting schedule.

6. Monitor your earlier posts’ success

Monitoring your earlier posts’ success is important to know which posts your followers take pleasure in to maintain them coming again for extra. This may help you tailor your content material and make it precious to your viewers.

In Put up Planner, you are able to do this within the Historical past tab, which exhibits you knowledge for every put up like:

• When it was posted
• What number of likes it acquired
• What number of feedback it acquired

Analyzing these insights may help you create content material that resonates along with your followers. Moreover, common monitoring may also allow you to spot any adjustments in your viewers conduct and accordingly replace your posting schedule.

7. Recycle your finest posts

Recycling your finest posts is a good way to extend attain and engagement.

This manner, you’ll maximize the return from every put up with out having to craft new content material. It’s also possible to be sure that any seasonal or well timed posts are up to date with correct data earlier than being shared once more.

Recycling posts helps scale back the general time you spend curating and creating content material with out lowering the general high quality of your content material.

Put up Planner can recycle your finest content material with a single click on. Use the Historical past tab to seek out out which posts carried out the very best, then click on the recycle button to routinely add them again into your plan.

8. Control area of interest influencers

Influencers are a good way to broaden your attain and join along with your audience. Most of your viewers is already following crucial influencers in your area of interest, so retaining your eye on their content material is the proper method to make sure you keep on pattern.

For instance, if you happen to DON’T watch the influencers in your area of interest and also you put up content material that all of them shared weeks in the past, it makes your web page appear old-fashioned.

Keep away from this downside by placing all the primary area of interest influencers in a Content material Stream on Put up Planner and watching (and generally reposting) the content material they use.

9. Write higher captions

Writing higher captions is a necessary a part of your Instagram content material technique. Your captions must be artistic, informative, and set up a connection along with your viewers.

Meaning you shouldn’t simply write a fast caption with the very first thing that involves your head. As an alternative, you need to write captions which are simple to learn and can catch your followers’ consideration.

Attempt the next methods to enhance your captions:

• Take a couple of minutes to evaluation the captions of your favourite influencers in your area of interest. Use these concepts to enhance your individual captions (with out copying theirs, after all).
• Ask inquiries to your viewers to spice up engagement.
• Embrace related key phrases so your posts can simply be discovered by customers trying to find content material associated to your area of interest.

10. Use hashtags

Hashtags are an necessary a part of any Instagram content material technique.

Utilizing related and common hashtags may help your posts attain a bigger viewers, and even enhance engagement with these with comparable pursuits.

Hashtags can be utilized within the caption, or as feedback on the put up. It is best to make use of just a few hashtags which are associated to your content material. Utilizing greater than 2 or 3 might make your posts look spammy.

Don’t simply guess what hashtags will work finest on your viewers. As an alternative, you need to analysis to see what hashtags individuals are utilizing in your area of interest. You need hashtags with some search quantity however not a lot that your put up will get misplaced within the crowd.

11. Schedule your content material prematurely

Scheduling your Instagram content material prematurely can prevent time and power whereas additionally boosting your engagement charges.

By utilizing Put up Planner, you may have the flexibility to plan your Instagram feed prematurely so that you just by no means miss a beat.

Merely schedule your posts forward of time, and Put up Planner will routinely publish them in your behalf.

Because of this you may have extra management over your content material, and you can be sure that your posts are being printed on the optimum instances on your viewers.

12. Observe traits in your area of interest

By following traits and staying on high of the most recent developments in your area of interest, you possibly can be sure that your Instagram content material stands out from the gang.

In different phrases, you need to all the time be researching what matters are presently common in your {industry}, after which creating content material round these matters.

Like with influencers in your area of interest, Put up Planner’s Content material Streams are among the best methods to remain up-to-date on the traits in your area of interest. Instagram instruments are indispensable in undertaking this job due to how a lot time they’ll prevent.

Simply discover a pre-made Content material Stream (or create your individual) that features a number of the main gamers in your area of interest. Then, sustain with what’s happening so you possibly can put up about it later.

13. Get to know your followers

Attending to know your followers is important. You need to use Instagram’s Insights out of your Instagram enterprise account to find their location, age, gender, and different demographics.

Then, take that data and use it that can assist you tailor your content material to go well with their preferences. It’s also possible to use it to work together along with your followers on a extra private degree and in ways in which they relate to.

By doing this, you’ll begin to kind a relationship along with your viewers which can allow you to create content material that resonates with them.

Which suggests you’ll get extra engagement!

14. Use interactive posts

Utilizing interactive posts is one other method to have interaction your followers. In spite of everything, folks prefer to really feel like they’re constructing relationships with the manufacturers and creators they observe.

What sorts of interactive posts do nicely?

• Questions
• Contests
• Giveaways, polls, and contests.

An amazing place to seek out questions and dialog starters is within the “Put up Concepts” part of Put up Planner. It has tried and true dialog starters which are positive to work along with your viewers.

Individuals ought to really feel like your Instagram web page is a device that they’ll use to get to work together with like-minded folks. Don’t waste that chance by by no means posting content material designed to work together along with your followers!

15. Put up extra constantly (and on the proper time)

Posting extra constantly is essential to extend your attain and engagement.

How usually do you have to put up?

Ideally, a minimum of as soon as per day, however not more than 3 instances per day normally.

You must also be sure that you’re posting at instances when your followers are energetic on the location. You possibly can determine this out by your outdated posts in Put up Planner’s Historical past tab.

Look to see if there’s any correlation between posting time and engagement. Then, use that data to fine-tune your posting instances shifting ahead.

You need to use Instagram’s analytics to find when your followers are most energetic and schedule your posts accordingly.

Incessantly Requested Questions

What sort of content material is finest for Instagram?

The brief reply to this query is that it will depend on your viewers.

Nevertheless, you possibly can ALWAYS make sure that higher-quality content material will carry out higher on Instagram. Be certain that your content material appears to be like professionally-made and supplies your followers with worth.

What sort of content material sells on Instagram?

If you happen to’re seeking to promote on Instagram, I extremely advocate utilizing user-generated content material to promote and promote your merchandise. As talked about above, UGC is most popular by 70% of shoppers with regards to making shopping for choices.

What sort of content material goes viral on Instagram?

Instagram is all about worth. The extra worth your content material supplies, the extra probably it’s that it’s going to go viral. Instagram’s platform rewards profiles that put up precious content material with extra visibility, which ends up in extra engagement.

Prepared to start out constructing your Instagram content material straetgy?

Instagram is a troublesome platform so that you can get seen, however it additionally has a ton of alternative (particularly with Reels).

To take your Instagram content material technique to the subsequent degree, be sure to observe these 15 suggestions. They’re going to allow you to create partaking content material to draw followers, enhance attain, and obtain your advertising and marketing targets.

What different methods do you employ in your Instagram content material technique? Tell us within the feedback under!