10 new social media options it’s good to know this week   

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It’s already been a busy week, comms professionals and it’s solely Tuesday! There’s a lot to maintain up with after beaucoup updates on social media platforms together with a looming deadline in Montana

In lighter information, WhatsApp introduces modifying, the metaverse heads to the subsequent stage and extra. 

Dive in to get the news on what these updates might imply in your model. 


Despatched a message by way of WhatsApp with a typo, error or embarrassing phrase you would like you possibly can take again? Now you may. Meta CEO Mark Zuckerberg introduced the brand new modifying functionality, which permits customers to edit WhatsApp messages inside quarter-hour, based on his Fb put up.

WhatsApp posted that customers can long-press a despatched message and choose the “edit” menu choice to rewrite or tweak their despatched message. The characteristic might be out there within the coming weeks, based on a WhatsApp weblog put up.


Meta’s synthetic intelligence is headed in a extra in-depth course with purposes all through the corporate’s apps to work towards its metaverse objectives, Meta weblog put up.  


The social media platform is providing much more academic instruments to, based on a current announcement. Within the announcement, Fb talked about new creator training expertise on a skilled dashboard, which provides customers alternatives to find out about Reels, stop engagement missteps, monetize content material and extra. Misplaced on methods to join with at the moment’s traits or observe your progress IRL? Fb additionally expanded its Creator Help hub to deal with points and reply questions.


It’s the GIF that retains on giving. Now GIFs may be added to Instagram feedback, based on a Social Media As we speak put up.

Additionally, tales are actually thought-about a media put up through Instagram Graph API, which is able to permit third-party builders the chance to let companies publish Tales on the platform, based on a Meta weblog put up. Instagram Enterprise accounts will be capable to publish 25 single media posts together with photographs, movies, reels and a number of posts a day with third-party developer platforms, Meta introduced.


Twitter is placing the ability of pace within the customers palms with movies, based on a tweet. Customers can now play video as slowly as 0.25x to as quick as 2x, copying a longtime favourite YouTube characteristic. Twitter can also be letting paid customers put up two-hour-long movies. Different video choices down the road are coming too, together with automated video transcripts, the flexibility to obtain movies and extra. Keep tuned for extra updates.



TikTok video creators can now embody a location with their posts, based on a screenshot posted by a Twitter person. You can even write a assessment for that location. 

Past the situation knowledge, TikTok’s Industrial Music Library introduced the Artist Impression Program, based on its web site. This system hyperlinks manufacturers with greater than 1 million songs and sounds from new and longtime artists. Artists can join with manufacturers and be featured in campaigns. 


The platform is making room for 30-second, non-skip advertisements to YouTube Choose on linked TVs as a substitute of its widespread two-15-second advertisements, based on a YouTube weblog put up. Viewers also can pause on CTV and study extra details about a model. 


Extra analytics instruments are on faucet for creators on the platform together with combining put up and viewers analytics, based on a put up on Linkedin.com. When in creator mode, customers can uncover who’s partaking with their posts and extra. 

 Sherri Kolade is a author at Ragan Communications. When she shouldn’t be together with her household, she enjoys watching Alfred Hitchcock-style movies, studying and constructing an authentically curated life that features greater than often discovering one thing deliciously fried. Observe her on LinkedIn. Have an excellent PR story thought? Electronic mail her at sherrik@ragan.com.