Senior Options Architect
Rob Gioia is a Senior Options Architect at Department. He helps corporations rise up and operating utilizing Department’s suite of SDKs and merchandise. Previous to Department he labored as a cross-platform cellular purposes developer for a number of years, and makes use of his cellular improvement expertise to information purchasers by utilizing finest practices and chic coding options.
Nov 18, 2022
With so many choices at your disposal for gathering information and analytics, it’s simple to be overwhelmed by the probabilities or confused about the place to start. With Department, it’s simple. When you’ve built-in our SDK, you may seize a variety of app and net occasions. With a fastidiously deliberate information seize technique, you may collect key insights, improve the effectivity of your analytics processes, and retrieve the info it is advisable make knowledgeable choices and improve ROI.
However bringing one of these technique might be difficult and filled with pitfalls it’s possible you’ll not see coming. So we are going to attempt to information you thru this course of with a few of our high do’s and don’ts.
First, let’s cowl a bit of about what is feasible with the Department platform.
The place do I begin with Department analytics?
The important thing to getting began with Department is implementing our SDK. With the Department SDK up and operating in your app, you instantly achieve entry to some very helpful analytics options corresponding to:
- Computerized monitoring of app occasions like installs, opens, clicks, reinstalls, and impressions.
- Flexibility to trace occasions from Department’s Occasion Ontology together with commerce occasions like buy, content material occasions like fee and share, and person lifecycle occasions like login.
- The potential to trace customized occasions, which have any identify you outline and any customized metadata you want to add.
- Attribution throughout platforms and gadgets.
When you leverage Department’s Information Feeds product, then you definitely additionally get entry to:
- Information Integrations. Simply hyperlink to in style analytics platforms like Adobe Analytics and Google Analytics. Department will mechanically ahead your app occasions.
- Occasion Ingestion. When you observe occasions utilizing Phase or mParticle, you may as well carry out occasion ingestion and mechanically ahead the occasions you observe in these platforms to Department.
- Information Exports. Leverage our suite of knowledge export APIs, together with:
- Customized Export API
- Scheduled Log Exports API
- Question API
- Mixture API
- Day by day Export API
You may even export your information into CSV or JSON format utilizing the Department Dashboard or make queries programmatically.
Now, let’s soar into what NOT to do when leveraging Department’s analytics platform.
5 issues it is best to NOT do when capturing occasions through Department’s SDKs
DON’T observe each occasion in your app and web site by Department
At first, it may appear engaging to arrange monitoring in Department for each occasion your customers take. Nevertheless, that’s pointless. It simply creates further work on your crew with out including any worth to your reporting. At a excessive degree, it is best to solely observe downstream occasions that provide you with perception into the person journey, not each occasion potential. It is usually invaluable to trace occasions you wish to use for adverts optimization and mechanically ahead these occasions through our advert accomplice integrations. Take a look at our weblog for extra on what occasions to seize utilizing Department.
DON’T observe all occasions as customized occasions
Monitoring normal occasions at any time when potential helps maintain your information constant and arranged. It additionally permits you to leverage the predefined filters on the Department Dashboard to see particular occasion groupings.
Department presently helps 25 normal occasions you may observe through our SDKs, cut up into three classes: commerce occasions, content material occasions, and lifecycle occasions. If the occasion you wish to observe isn’t one of many predefined 25 occasions in our Occasion Ontology, you may observe it as a customized occasion.
DON’T manually convert USD to your native forex
With Department’s native forex function, you don’t want to manually convert U.S. {dollars} to a different forex. As a substitute, you may specify one native forex to view value and income information. Not solely does this simplify workflows and scale back the prospect for human error, nevertheless it additionally allows you to match the fee and income information you see by Department straight with the marketing campaign information set in your advert community dashboards.
DON’T underestimate the facility of metadata
A Department occasion can have sure metadata fields that provide you with extra details about that occasion. Key examples that our prospects typically discover helpful embrace:
- last_attributed_touch_data, which gives details about the call-to-action (CTA) that led to the set up
- user_data, which supplies you perception into which person triggered the occasion
- event_data, which shops prepopulated fields related to that occasion.
- custom_data permits you to add any metadata you need within the type of key-value pairs to a Department occasion
DON’T overlook the facility of Journeys good banner occasions
By keeping track of what actions customers are performing along with your Journeys, you may decide which good banners are driving essentially the most person engagement and conversions. After integrating Department’s Net SDK, occasions like pageview and net session begin might be tracked mechanically. When you combine Department’s Journeys good banners, a number of extra journeys-specific occasions are captured by default, together with CTA views, dismissals, and clicks.
5 belongings you SHOULD do when monitoring occasions through Department’s SDKs
DO use the Scheduled Log Exports API when you want recurring information exports
If you’d like recurring exports of Department information on to your system, then our Scheduled Log Exports API is the suitable instrument for the job. As a substitute of getting to manually run a cron job (automated repetitive process) or one other automated answer, you may make a question to setup a subscription and even specify the frequency. Department permits as much as 35 energetic subscriptions without delay.
DO mechanically ahead Department occasions to different analytics platforms
When you presently use a number of analytics companions (i.e. Adobe Analytics, Google Analytics, Amplitude), the Department integration will ahead occasions to these platforms mechanically. This mixture empowers you to view occasions and stories you might be accustomed to seeing on the analytics dashboard, all whereas gaining extra insights from Department attribution information.
We help integrations with many companions. The total listing might be discovered right here. In case your accomplice isn’t on this listing, you may fill out this type to request that Department add a brand new integration along with your accomplice.
DO use occasions for adverts optimization
If you’re utilizing Department’s Common Advertisements product along with Information Feeds, you may simply allow forwarding occasions to the advert accomplice for optimization through the Department Dashboard. Doing so will mechanically convert the Department occasions to the third celebration’s anticipated normal occasion.
DO leverage cross-platform and machine occasion deduplication
If the identical person interacts along with your net and app properties from totally different gadgets, Department can inform you that it’s the identical person and assist you sew collectively the person journey by offering deduplication. We offer the setIdentity() operate throughout all of our SDKs which lets you add an identifier to the occasions you observe through the Department SDK. Be sure you additionally reference our finest practices to keep away from sending PII to Department.
Professional tip: Observe the identical ID throughout Department’s net and app SDK so that you perceive the person’s web-to-app journey.
DO use Department’s Reside View function for viewing occasions in actual time
To view occasions in real-time on the dashboard, for testing or to view metadata, use Department’s Liveview. The Liveview permits you to choose the occasion you wish to view after which configure extra filters. You may as well take a look at the webhook information to make sure the occasion is getting correctly ingested by any third-party analytics platform receiving attribution information from Department.
Department will help ship solutions
Department gives you the liberty to expertise your information nevertheless you need. You may export attribution information utilizing pre-built integrations along with your third-party companions and inner BI programs or view it on our dashboard. Leverage our highly effective export instruments and sturdy APIs on your mission-critical Department information to achieve vital insights that may mean you can
optimize your advertising campaigns and drive ROI.
Department will help you get the solutions you want with our highly effective attribution information options and options.
Senior Options Architect
Rob Gioia is a Senior Options Architect at Department. He helps corporations rise up and operating utilizing Department’s suite of SDKs and merchandise. Previous to Department he labored as a cross-platform cellular purposes developer for a number of years, and makes use of his cellular improvement expertise to information purchasers by utilizing finest practices and chic coding options.
Nov 18, 2022
