Let me inform you a bit of secret about pain-point promoting.

It’s downright DAMAGING to your pipeline.

Becc Holland — fiercely unafraid to take down established gross sales truths (anti-personal model, anybody?) — is again at Gross sales Hacker with a masterclass on ditching pain-point promoting and rocking your conversion price by specializing in prospect issues.

You’ll study:

• The distinction between ache & downside on your prospects.
• How pain-point promoting hurts your prospects, your conversions, and your profession.
• 11 issues you’ll usually encounter in cold-calls and on the gross sales ground.
• 13 solution-oriented inquiries to ask prospects & promote extra because of this.

The publish The Downside with Ache-Level Promoting appeared first on Gross sales Hacker.